JobInsight
Location
Mumbai | India
Job description
Role: LSM Manager
Responsibilities: Develop and Implement Local Marketing Plans: - Work closely with store managers to understand the unique characteristics and demographics of each location. - Create customized local marketing plans for each store, considering local trends, competition, and community preferences. - Provide ongoing support and guidance to store managers in executing local marketing plans. Coordinate Promotional Events : - Organize and execute local promotional events and campaigns to increase store visibility and attract new customers. - Collaborate with store teams to ensure seamless execution of promotions, discounts, and special events. Community Engagement: - Build and maintain relationships with local businesses, and community organizations to enhance the restaurant's presence in the community. - Identify sponsorship and partnership opportunities to increase brand awareness and drive customer traffic. Social Media Management: - Manage and update social media accounts for individual store locations. - Create engaging content, posts, and promotions to increase online visibility and engage with the local audience. Market Research: - Conduct ongoing market research to stay informed about local trends, competitor activities, and customer preferences. - Analyze data to identify opportunities for growth and improvement. Budget Management: - Develop and manage budgets for local marketing initiatives. - Monitor and track the effectiveness of marketing campaigns, adjusting strategies as needed to achieve desired results. Qualifications: - Bachelor's degree in Marketing, Business, or a related field. - Proven experience in marketing, preferably in the QSR industry. - Strong understanding of local marketing strategies and tactics. - Excellent communication and interpersonal skills. - Ability to work independently and collaboratively with cross-functional teams. - Proficient in social media management and marketing analytics. - Results-driven with a focus on achieving measurable outcomesJob tags
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