Storyteller and Technology Marketer
Location
Bangalore | India
Job description
Responsibilities
Job Description - Technology Marketing
- Planning and execution of marketing activities (Branding, Positioning, Content creation) for specific product(s) and/or solution(s)
- Designs, develops, and implements marketing programs and strategies for KPIT's offerings.
- Design and execute campaigns for achieving agreed targets – Awareness, impressions, lead generation.
- Develop content for internal and external audiences relaying product/solution strategies and value propositions, including customer presentations, sales training materials, thought leadership and demand generation assets.
- Monitors industry trends, movements, competitive activity, new markets and tech areas of offerings
- Liaison with external consultants, partners, agencies, freelancers and other channels for creation of collaterals and execution
- Sound knowledge and understanding of Cloud players (Microsoft, Amazon, Google) and their business models with automotive OEMs
- Technology Storytelling
- Understand audience, buying process and key challenges.
- Understand complex technology that goes into building great features for next gen automobiles.
- Craft memorable stories that our audience can appreciate and experience.
- Build long lasting stories in form of presentations, articles and other touch points that will aid in positioning and business development. Work with cross functional teams; Research
Mandatory to have: - Sound business and the target audience understanding.
- Can align well with the changing dynamics of our industry (automotive software)
- Able to craft our messaging, find the most optimum messenger (channel) to reach the target audience quickly
- Able to get in outside-in perspective, understand our competition in greatest detail
- Able to grasp the complexity and the opportunity in our business
- Manage the master message as well as storyboarding around it through case studies, campaigns, and webinars
- Able to sign up for achieving tangible business results like pipeline generation
- Quick learner of the concepts, trends, nuance of the offering
- Will be great if the candidate is experienced in working with companies from - Semicon, cloud, consulting (like McKinsey, Deloitte, etc.), middleware, testing tools (like dSPACE, Ansys, etc.)
- Marketing basics – research, communication, articulation
- Strong emphasis on articulation of complex, abstract topics
- Strong presentation skills and data visualisation
- Expert on PowerPoint presentations, Word, Campaign management/execution, data analytics (tableau etc.)
- Passion to learn automotive / mobility /technology topics.
- Excellent communication and interpersonal skills
- Exposure to digital marketing (LinkedIn, Eloqua etc)
Experience :
Relevant experience with mix of technology marketing, customer acquisition & business development working on similar responsibilities mentioned and demonstrated success in other organisations.
Required Skills technology marketing,customer acquisition ,business development ,GTM,presentation skills ,data visualisation,Content creation
Supported Skills
Job tags
Salary
