Location
Mumbai | India
Job description
Job Description
JOB PURPOSE - The role will be responsible for managing the Brand Integration and Performance Marketing Specialist across internal and external communications
Accountabilities ACCOUNTABILITIES & RESPONSIBILITIES ACTIVITIES
1 Brand Integration
- Develop a deep understanding of our brand, its values, and target audience.
- Collaborate with marketing, creative, and product teams to develop brand integration strategies across multiple channels, such as digital, social media, traditional advertising, and partnerships.
- Ensure consistent brand messaging and visual identity across all marketing efforts and materials.
- Monitor and evaluate brand integration efforts, analyzing data and providing recommendations for improvement.
2 Performance Marketing
- Design and implement performance marketing strategies to drive customer acquisition, engagement, and retention.
- Conduct market research and competitor analysis to identify trends and opportunities for optimization.
- Plan, execute, and monitor performance marketing campaigns across various channels, including search engine marketing (SEM), social media advertising, email marketing, and affiliate marketing.
- Optimize campaign performance through A/B testing, audience segmentation, and conversion rate optimization techniques.
- Track key performance indicators (KPIs) and provide regular reports on campaign performance, identifying areas for improvement and optimization.
- Assist in Digital media planning & buying.
3 Cross-Functional Collaboration
- Collaborate with internal teams, including marketing, product, design, and analytics, to align brand integration and performance marketing efforts with overall business objectives.
- Work closely with creative teams to develop compelling marketing assets and content that align with the brand.
- Coordinate with external agencies and vendors to execute marketing campaigns and ensure timely delivery of assets.
- Stay up-to-date with industry trends, best practices, and emerging technologies in brand integration and performance marketing.
4 Brand Positioning and Planning
- Analyze brand positioning and consumer insights
- Shape and communicate our vision and mission
- Translate brand elements into plans and go-to-market strategies
- Manage and work with team & agencies working on brand initiatives
- Lead creative development to motivate the target audience to 'take action'
- Preparing budgets for both the brands. Manage Yearly budget, Media Planning, Social Media planning.
- Prepare yearly marketing calendar as per budgets allocated
- Develop and drive digital vision for brands, create next generation Digital strategy and
- Roadmaps, conduct competitive analysis and benchmarking, and digital KPI.
Skills & Knowledge Educational Qualifications & Certifications: Bachelor's degree in marketing, business, or a related field. A master's degree is a plus.
Relevant (Functional/Level) & Total Years of Experience: Minimum 4 years' experience in performance marketing and branding
Functional Skills: - Proven experience in brand integration and performance marketing.
- Strong understanding of branding principles, marketing strategies, and performance marketing techniques
- Proficiency in utilizing various marketing channels and platforms, such as Google Ads, Facebook Ads, email marketing tools, etc.
Behavioural Skills: - Analytical mindset with the ability to interpret data, analyse metrics, and make data-driven recommendations.
- Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams, agencies, and vendors.
- Strong project management and organizational skills with the ability to manage multiple projects simultaneously.
- Creative thinking and problem-solving abilities to develop innovative marketing solutions.
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