Springer Nature
Location
Pune | India
Job description
About Springer Nature Group
Springer Nature opens the doors to discovery for researchers, educators, clinicians and other professionals. Every day, around the globe, our imprints, books, journals, platforms and technology solutions reach millions of people. For over 180 years our brands and imprints have been a trusted source of knowledge to these communities and today, more than ever, we see it as our responsibility to ensure that fundamental knowledge can be found, verified, understood and used by our communities – enabling them to improve outcomes, make progress, and benefit the generations that follow.
About the brand
Springer Nature Technology and Publishing Solutions, is the technology and publishing solutions arm of the Springer Nature Group. We leverage our insight in the publishing domain and acquire, produce and deliver content across media and markets using our Technology and Publishing Solutions. With a focus on technology driven solutions and deep insight in the publishing domain, Springer Nature Technology and Publishing Solutions offers a range of services that help our Group brand acquire, produce and deliver content in the most efficient ways possible. We are driven by over 1000 professionals in Technology, Research & Analysis and Marketing shared services.
We are proud to be an equal-opportunity employer. All applicants will be considered for employment on the basis of merit alone, without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Job Title: Senior Data Analyst
Location: Pune – Hybrid Working Model
About the Role
We want to be the best marketing team in the scientific publishing industry, helping the scientific community find the right outlet for their research, and so advancing discovery.
As a senior data analyst, you will play a critical part in this journey, ensuring that our efforts and budget are as effective as possible. You will be leading projects that support a global marketing team with offices around the world including UK, Germany, USA and China.
You will be the marketing analytics lead in a strategic growth area for Springer Nature. This will involve building relationships across different teams and business units, identifying projects which add the biggest value and ensuring your analytics work improves the impact and effectiveness of our marketing and customer engagement activities. We highly value entrepreneurial thinking and a mindset to experiment and introduce new approaches.
Springer Nature is a world-leading research, educational and professional publisher, providing quality content to our communities through a range of innovative platforms, products and services
Responsibilities
Lead the analysis of marketing and customer activity for ( one of the key growth areas in Springer Nature’s Open Access business.
Be the main analytics point of contact for key stakeholders in this area
Lead projects to analyse the value of marketing and suggest potential solutions to improve its impact
Be a technical expert in analytics with the ability to identify opportunities to evolve tools and techniques used across the team (including forecasting, scenario modelling and optimisation)
Play a key role in building, maintaining and improving a cutting-edge dashboard reporting infrastructure, including consistent KPIs and appropriate visualisations and data storytelling
Become a role model in the team for answering analytics questions, especially related to the return on investment of marketing campaigns
You’ll work project-led and have a direct, measurable impact on the business
Provide data insights, knowledge, and recommendations for decision-making to senior management
Take an active part in preparing and quality-checking of data
Qualifications or Equivalent Experience:
Bachelor’s degree / post graduate degree (STEM) or other degree with a strong quantitative analysis element
General Skills/knowledge
Ability to present complex results simply and comprehensively that stakeholders with a non-numerical background will immediately understand
Ability to think about issues and business questions with a creative approach, being able to come up with robust solutions
Ability to link different data sources and come up with an overall/overarching story
Ability to identify and tackle issues with missing or incomplete data
Able to break down problems and to address them systematically
Ability to prioritise tasks based on importance/urgency
Technical skills
Strong SQL or Python skills
Experience in working with Looker Studio (or other visualization tools)
Strong working knowledge of Microsoft Excel or Google Sheets (advanced functions, VBA)
Experience in working with Google Analytics data
Knowledge of statistical techniques applicable to marketing measurement
Required Experience
Experience working as a data analyst, working with large data volumes
Experience in applying statistical analysis to real-world data sets to reach clear conclusions
Experience in developing relationships and presenting results to senior stakeholders
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