Manager - Marketing Analytics, Digital Business (2617)

Location

Mumbai | India

Job description

Job Description

Position: Manager - Marketing Analytics, Digital Business

Purpose: The position is responsible for driving marketing dashboards and insight.

Education: Graduate/Masters in (Engineering/Statistics/Business)

Experience: 5-8 years of relevant work experience in Analytics (3-5 year) + Marketing vertical (2-3year)

Location: Mumbai

Reporting Relationship: VP - Marketing, Digital Business

Business/Channel/Function: Digital business

Position Interlinkages:

• Within the organization
  • Analytics & CI team
  • Finance and commercial team
  • Brand & Communication team

• Outside the organization
  • Marketing Agencies
  • Marketing Partners

Key Responsibilities:

• Ability to analyse large data and convert into simple presentable forms
• Proficient in problem solving involving large data sets & advanced optimization
• Produce trends and charts for performance monitoring & control on daily, weekly, monthly basis
• Understanding of Digital Marketing campaigns
• Ability to coordinate with internal (Analytics Team, Brand and Communication team) and external stakeholder (Digital Marketing Media Agencies/Partners)

Critical Competencies:

• Behavioural
  • Analytics Ability
  • Customer Centricity
  • Innovation
  • Stakeholder Management
  • Problem Solving
  • Adaptability
• Technical
  • Advanced SQL Queries
  • R/Python and SQL (Big Query)
  • Digital Marketing products such as WhatsApp, AdWords, Facebook Business Manager will be a plus
  • Understanding the existing and evolving needs of the consumer / market trends

Why join us

Sony Pictures Networks is home to some of India's leading entertainment channels such as SET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay!, Sony Marathi, Sony SIX, Sony TEN, SONY TEN1, SONY Ten2, SONY TEN3, SONY TEN4, to name a few!

Our foray into the OTT space with one of the most promising streaming platforms, Sony LIV brings us one step closer to being a progressive digitally-led content powerhouse.

Our independent production venture- Studio Next has already made its mark with original content and IPs for TV and Digital Media.

But our quest to Go Beyond doesn't end there. Neither does our search to find people who can take us there.

We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self Philosophy. We strive to remain an 'Employer of Choice' and have been recognized as:
- India's Best Companies to Work For 2021 by the Great Place to Work® Institute

- 100 Best Companies for Women in India by AVTAR & Seramount for 6 years in a row - UN Women Empowerment Principles Award 2022 for Gender Responsive

Marketplace and Community Engagement & Partnership
- ET Human Capital Awards 2023 for Excellence in HR Business Partnership & Team Building Engagement
- ET Future Skills Awards 2022 for Best Learning Culture in an Organization and Best D&I Learning Initiative.

The biggest award of course is the thrill our employees feel when they can Tell Stories Beyond the Ordinary!

Job Requirement

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