Petzzco
Location
Mumbai | India
Job description
Job Title: Â Performance Marketing & SEO Specialist
Company: Â Petzzco
Location: Â Mumbai
Employment Type: Â Full-time
Experience: Â Minimum 1 Year
About Petzzco:
Petzzco is a compassionate pet care services provider dedicated to enhancing the lives of pets and contributing to the welfare of community animals. Our services include grooming, health checkups, and active participation in animal welfare initiatives. We are currently seeking a skilled and passionate individual to join our team as a Performance Marketing & SEO Specialist.
Responsibilities:
1. Performance Marketing:
  - Develop and execute comprehensive performance marketing strategies to drive online traffic, user engagement, and conversions.
  - Manage and optimize paid advertising campaigns across various platforms, ensuring efficient budget utilization and maximum ROI.
  - Conduct A/B testing to refine ad creatives and improve campaign performance.
2. SEO (Search Engine Optimization):
  - Conduct thorough keyword research and analysis to optimize website content for search engines.
  - Implement on-page and off-page SEO strategies to improve organic search rankings and website visibility.
  - Monitor and analyze website performance using SEO tools and recommend improvements.
3. Analytics and Reporting:
  - Analyze performance metrics and generate regular reports to measure the success of marketing and SEO efforts.
  - Provide actionable insights to enhance campaign effectiveness and overall online presence.
4. Collaboration:
  - Work collaboratively with cross-functional teams including content creators, designers, and developers to optimize website content and user experience.
  - Stay informed about industry trends and changes in search engine algorithms.
Additional Responsibilities:
The selected candidate will be expected to assist with various marketing activities as part of our dynamic team.
Qualifications:
1. Minimum 1 year of experience in performance marketing and SEO roles.
2. Strong understanding of search engine algorithms and SEO best practices.
3. Proven experience managing paid advertising campaigns on platforms such as Google Ads, Facebook, and Instagram.
4. Proficiency in using SEO tools and analytics platforms.
5. Strong analytical skills and ability to interpret data to drive informed decisions.
6. Creative thinking and problem-solving abilities.
7. Excellent communication and collaboration skills.
Education:
Bachelor's degree in Marketing, Digital Marketing, or a related field.
Job tags
Salary
