Associate Email Marketing Producer
Location
Mumbai | India
Job description
Education: Any Graduate
Experience: 2+ years
Position Requirement: - 2+ years experience with professional HTML/CSS email coding experience converting a variety of formats to emails
- 2+ years experience with email platform tools; Salesforce Marketing Cloud (ExactTarget) preferred Strong experience with Responsive Mobile Email Design, SQL, and Automation Studio
- 2+ years experience with Dreamweaver/Photoshop
- Extensive understanding of email best practices, CAN-SPAM laws, GDPR
- Experience with dynamically scripted emails and Microsoft Excel - Ex: AMPscript
- Must be detail-oriented, proactive, responsible, accountable, and results-driven
- Demonstrated ability to multi-task in a fast-paced environment
- Strong organizational, operational, analytical, and project management skills
- Proven success in working both independently as well as with cross-functional teams
- Strong quality control skills
- Ability to quickly identify and address operational and process issues
- Experience with A/B testing, multivariate testing, analysis, and reporting will be good to have
- Knowledge JavaScript, Workfront and Jira will be an added advantage
- Excellent written and verbal communication skills
Role & Responsibilities:
- Deploy, track and report on all MedscapeLIVE! supported email campaigns and related follow up campaigns
- Hand code HTML from PSD s into emails, create templates, and create dynamic campaigns
- Manage list segmentation, list QA, and list cleansing
- Analyze campaigns and recommend best practices toward efficiencies and producing better CTRs
- Conduct A/B testing and evaluate new email trends to help drive the business forward
- Manage the end-to-end email QA process
- Traffic email campaign requests and campaign assets to meet deadlines and notify appropriate parties as necessary
- Work closely with internal departments in the creation and implementation of email campaigns
Job tags
Salary
