Respironics Inc
Location
Gurgaon | India
Job description
Job title:
One sentence description of role
. Plan and implement national & regional channel level strategies at multiple touchpoints of consumer journey to drive conversions.
. Devise trade activations & promotions to optimize stock levels in the chain, stimulate sell-out and loyalty of distribution channel.
. Monitors and tracks the impact of new activities through sales metrics and reviews and implements strategies for improving activation efficiency and productivity.
. Ensures execution as per planned timeline, budgets, and brand integrity.
. Diligently work with local sales team to realize sales targets at key customers and provides input for local strategies.
. Optimizes shelf (portfolio, promotions, etc.) Prescence and visibility and improves customer experience at purchase point to drive brand preference, increase conversions and ASP
. Manage, train, motivate and retain Branch Activation Managers.
. Drive retail training, POSM and concept selling.
. Improve share of mind among HCPs and develop them into advocates for the brand. Devise a robust medical advocacy program including content, training, incentives.
. Develop advocacy content and plan for new product launches. Lead training to build SAM capability.
. Be actively and consistently present in the field on a regular basis to implement and monitor trade marketing initiatives and meet with key trade partners to understand and manage their expectations.
You're the right fit if: (4 x bullets max)
10+ years of relevant experience.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
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