Godrej Capital
Location
Mumbai | India
Job description
Godrej Capital is a subsidiary of Godrej Industries and is the holding company for Godrej Housing finance & Godrej Finance. With a digital-first approach and a keen focus on customer-centric product innovation, Godrej Capital offers Home Loans, Loan Against Property, Property Loans, Business Loans and is positioned to diversify into other customer segments and launch new products. The company is focused on building a long-term, sustainable retail financial services business in India, anchored by Godrej Group’s 125+year legacy of trust and excellence. Godrej Capital has a special focus on learning and capability development across its employee base and is committed to diversity, equity, and inclusion as a guiding principle.
The organization has been consistently recognized as a Great Place to Work™ receiving certifications in 2022 and 2023. As it stands, Godrej Capital holds a spot among India's Top 50 Best Workplaces in BFSI 2023 and is also recognized as one of India’s Great Mid-Size Workplaces 2023. Beyond that, it has also had the honor of being named the Best Organization for Women by The Economic Times in both 2022 and 2023, and the Best Workplaces for Women by Great Place to Work in 2022 and in 2023. Job Purpose - To promote brand and its products through ATL and BTL brand marketing efforts Roles and Responsibilities - Liaison closely with internal, external stakeholders and agency to chart out social media communication buckets in line with business objectives Ideate and create MoM social media calendar, analyze reports, and decide the way forward to improve social media marketing efforts Increase followers, engagement, website visits, product awareness, brand-related content on social handles Work closely with digital marketing team to drive inorganic campaigns Collaborate with cross-functional teams to develop direct-to-customer, and channel partner campaigns End-to-end and timely execution of campaigns & tracking of campaign results Qualification & experience - Degree in related discipline, Experience in NBFC or BFSI, preferably lending. Min. 1 year experience Essential skills- Experience in social media marketing and knowledge of best practices for social media platforms such as FB, Twitter, LinkedIn, YouTube, Quora, etc. A proactive and creative mindset with the ability to execute brand campaigns Strong interpersonal, communication and writing skills Understanding of Financial services, lending products and servicesJob tags
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