Jitendra Consulting Group
Location
Bangalore | India
Job description
JOB DESCRIPTION:
Jitendra Consulting Group is a rapidly growing and reputable company that offers a range of services such as company formation, auditing, business advisory, VAT, and compliance services. We are currently seeking an experienced and enthusiastic Digital Marketing Specialist with a minimum of 5 years of experience in Google Ads with international targeting. As an ideal candidate, you should be a self-starter, a consistent performer, and able to work well under pressure.
** Please read the Job Responsibilities and Requirements carefully before applying for the below job **
**Candidate should be from Bengaluru**
Responsibilities:
- Develop effective PPC strategies to increase traffic, conversions, and revenue for the company's online advertising campaigns.
- Conduct keyword research, audience targeting, and competitor analysis to identify high-impact opportunities.
- Create and manage Google Ads (AdWords) campaigns, including search, display, video, shopping, and remarketing campaigns.
- Optimize ad copy, landing pages, and ad extensions to improve click-through rates (CTR) and quality scores.
- Monitor and analyze campaign performance data, identifying trends, insights, and areas for improvement.
- Continuously A/B test ad creatives, landing pages, and bidding strategies to maximize campaign performance.
- Effectively manage budgets, allocate spend across different campaigns, and ensure cost-efficient campaign performance.
- Stay up-to-date with industry trends, best practices, and new ad formats to enhance campaign effectiveness.
- Collaborate with marketing and content teams to align PPC efforts with overall marketing objectives and promotional activities.
- Provide regular performance reports and analysis to clients, communicating campaign progress and recommending actionable insights.
- Conduct thorough audits of PPC accounts and provide recommendations for improvement.
Requirements:
- Proven experience as a PPC Expert or Google Ads Expert with a track record of successful campaign management.
- In-depth knowledge of Google Ads platform and other PPC advertising platforms (e.g., Bing Ads, Facebook Ads).
- Experience with international PPC campaigns.
- Strong analytical skills and the ability to derive actionable insights from campaign data.
- Familiarity with tools such as Google Analytics, Google Tag Manager, and other PPC management platforms.
- Excellent communication skills to effectively interact with internal teams.
- Ability to work independently and efficiently in a remote/hybrid work environment.
- Google Ads certifications will be an advantage.
- Having knowledge of SEO and how it affects PPC performance is an advantage.
Qualifications:
PPC/Google Ads Expert with a minimum of 5 years of experience
Language skills: English
Job Type: Full-time Job
Job tags
Salary
