As a Content Marketing Manager, you will be responsible for developing and executing content marketing plans to drive brand awareness, customer engagement, and lead generation across inbound and outbound channels
This role requires a creative thinker and storyteller with a deep understanding of SEO, audience targeting, and data-driven decision-making
You are an ideal candidate if you have exceptional verbal and written communication skills, are highly organized, and possess a passion for creating engaging, high-quality content that aligns with the companys objectives
You will also:
Develop and execute a content marketing plan that aligns with the organizations objectives and target audiences as directed
Collaborate with cross-functional teams, including product, demand gen, sales, and design, to create high-performing various channels (eg, blog, social media, email, website, etc) as directed by campaign briefs.
Collaborate with stakeholders to ensure content delivers to campaign and SEO goals (leads, keyword rankings, content engagement)
Leverage SEO best practices and keyword research to create SEO improvement plans and optimize content for search engines and drive organic traffic to designated websites.
Analyze content performance and engagement metrics to identify trends, optimize strategy, and measure the effectiveness of content marketing efforts.
Contribute to editorial calendar planning and ensure timely delivery of content across multiple channels.
Leverage best practices and tools (generative AI) to speed up delivery and content performance.
Collaborate with the design team to create visually appealing and on-brand assets, such as infographics, images, and videos, to support content initiatives.
Stay up-to-date with industry trends, best practices, and emerging technologies to continually refine and improve the content marketing strategy and ability to execute.
Bachelors degree in a relevant field like Marketing, Business, or Journalism
Two (2) to Four (4) years of relevant content marketing experience, including strategy development, content creation, and performance analysis.
