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Nisarg Agripreneurship Foundation - Manager - Social Media & Public Relations


Nisarg Agripreneurship Foundation


Location

Delhi | India


Job description

Position Summary :

- We are seeking a dynamic and creative individual to join our team as a Public Relations and Social Media Manager. In this role, the successful candidate will play a crucial role in developing and executing strategies to enhance our online and offline presence, drive website traffic, and effectively communicate our brand story.

Key Responsibilities and Duties :

Public Image Enhancement :

- Develop and implement strategies to consistently enhance the foundation's public image across relevant platforms

- Collaborate with internal teams to ensure a cohesive and positive representation of the organisation's mission and values

- Create compelling narratives that showcase the impact of our projects, aligning with our non-profit's goals

Engagement Metrics :

- Strategically boost digital and offline engagement metrics, including social media platforms, events, and community outreach

Media Management :

- Handle media relations, acting as the primary point of contact for media inquiries and interview requests

- Draft and distribute press releases, ensuring accurate and timely communication of organisational news and milestones

- Develop and maintain relationships with journalists, bloggers, and influencers to amplify our reach

Collaboration with Internal Teams :

- Coordinate with program managers and project teams to gather information for press materials, ensuring accurate representation of our initiatives

Stakeholder Relations :

- Support the foundation's involvement in CSR projects by effectively communicating our impact and contributions

Website Content Creation :

- Research and write insightful, informative, and compelling blog articles that showcase the success stories of our artisan clusters, their journeys, and the positive impact on their lives

- Collaborate with cross-functional teams to gather information and create compelling content that showcases our work and initiatives

Social Media Management :

- Develop and implement social media strategies to increase brand awareness and reach across various platforms

- Consistently create and curate engaging content for social media channels, including but not limited to Facebook, Instagram, Twitter, and LinkedIn

- Monitor and respond to comments, messages, and mentions on social media platforms

Product Catalogue Management :

- Coordinate professional photography and videography of our product catalog for website and social media use.

- Work closely with the creative team to ensure high-quality visual representation of products that attract buyers and companies.

- Creating interest in our products among target audiences, non-government organisations, farmer producer organisations, marketing managers, and digital marketing professionals

Internal Culture Representation :

- Conceptualise, plan, and produce internal workspace videos that showcase the company's culture, values, and day-to-day operations.

- Collaborate with team members to capture and highlight the unique aspects of our work environment.

Qualifications and Experience :

- Bachelor's degree in Marketing, Communications, Public Relations, or a related field

- Proven experience in public relations, preferably in the non-profit sector

- Strong written and verbal communication skills with an ability to tailor messages for diverse audiences

- Sufficient knowledge of various forms of organisations, compliances, et cetera

- Proficient in using social media management tools and platforms

- Strong understanding of social media algorithms, trends, and best practices

- Experience in professional photography and videography is a plus

- Ability to conceptualize and produce engaging content

- Familiarity with graphic design tools such as Adobe Illustrator/Photoshop/Canva and basic video editing is a plus

- Assist in implementing plans to increase followers and website traffic

- Knowledge about Search Engine Optimisation


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