BraveLabs
Location
Bangalore | India
Job description
Sr. Copy & Digital Content Writer
Job description
About us
BraveLabs is a mission-driven organization to empower healthcare and Pharma brands with effective data-driven marketing in their digital transformation journey. We are looking for a Senior Copy and Digital Content writer with 4+ years of experience to lead our creative marketing content efforts.
The job responsibilities include writing original copy and slogans for advertising campaigns, editing and publishing Junior Copywriters' articles, and maintaining brand consistency across online channels. If you have experience creating web content, we'd like to meet you. Along with your application, please submit a portfolio or links to your published work.
Responsibilities
• Research industry-related topics and identify gaps in our content
• Write original copy for ads and social networks
• Prepare and publish articles that describe our company and products
• Edit and fact-check pieces of content generated by colleagues (e.g. Junior Copywriters)
• Use SEO practices to optimize articles and increase visibility
• Liaise with Designers to enrich text with visual aids, like images and charts
• Shape language and tone used in sales emails, banners, and brochures
• Create and oversee reports on content (e.g. weekly or monthly)
• Interview clients, industry experts, and internal teams
• Monitor metrics related to our content, like web traffic and conversion rates
• Ensure all content is up-to-date
• Assist with an annual and quarterly content calendar including at least one quarterly campaign and one weekly blog post, among other ongoing necessary written pieces including press releases, customer success stories, one-pagers, slide presentation copy, and more.
• Write all blog articles, ebooks, white papers, success stories, press releases, speaking proposals, one-pagers, and more
• Build out strategic copy landing pages and website pages
• Submit work to Senior Director/editors for input, approval, and keywords for SEO
• Coordinate with marketing and design teams to illustrate articles
• Working with Product Marketing and Sales, identify customers' needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images, and tone)
• Update website content and copy as needed including building landing pages
• Conduct media outreach when appropriate for public relations article placement
Requirements
• Proven work experience as a Senior Copywriter, Product Copywriter or similar role
• Portfolio of published articles
• Excellent writing and editing skills, with a keen eye for detail
• Hands-on experience with Content Management Systems (e.g. WordPress)
• An ability to write creative copy both for large pieces of content (e.g. product descriptions) and smaller texts (e.g. social media posts)
• Solid time-management skills
• Basic keyword search knowledge
• Degree in Marketing, Communications, Journalism, or relevant field
Our Team
We want to make a difference in the world by helping people to be their best, every day, at work, and at home. Our solutions help leading healthcare organizations in transforming their business and patient outcomes. But we are nothing without our team
— who design, build, promote, sell, test, and perfect the latest innovations in workplace well-being. For us our team is are our top priority and we are here to take care of you.
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