Marketing and Placement officer

Location

Secunderabad | India

Job description

Admission

• Ensure College student enrolment is conducted strictly in accordance with the
  college's student admission policies and standards
• Assist the SPGS department to develop and implement strategic admission plans
  designed to achieve the College's enrolment targets. These plans must be based on solid market analysis and aligned with the marketing and promotion activities of the ESCI Business School Marketing and Admissions Departments.
• To develop marketing strategies for yearlong activities for admission process
• To participate in marketing activities both on campus and off campus (local and Pan India)
• To organize events related to marketing on campus, in colleges or in public places.
• Single point of contact for all marketing communications with other agencies
• Implement advertising communications and event activities to raise the admissions
• Develop and execute effective PR initiatives across digital and off-line channels
  which build a positive brand awareness
• Mentoring and monitoring the internal marketing team
• Responsible for bringing out the annual college magazine
• Close monitoring SPGS website including content & Students experience / Testimony and the ESCI SPGS social media videos.
• Promote the school and enrol students through different channels.
• Co-ordinate college tours and visits, demonstration lessons and any other promotional activities.
• Liaise with student & parents on admission enquiries.
• Channel all enquiries that are made to the Admissions Office. Maintain a complete and accurate record of parent/student details and a funnel of all prospective new student intake.
• Maintain good relations with key admission channels across the nation.
• Plan and manage both internal and external admissions events
• Visit appropriate potential partners, feeder college and other potential strategic
  partners to market and promote college to the broader community.
• Plan the annual and termly admissions budget.
• Undertake other ad-hoc duties as assigned. Travel maybe required upon request.
• Provide regular updates and data analysis on admission status to the Director ESCI.

Placement

• To liaison & correspond to prospective companies for interview date and schedule of events.
• Organize training sessions on Soft Skill Development
• Facilitate networking with Alumni
• Promote Career Guidance & Counselling to the students for their career development.
• To obtain employment and experiential opportunities in corporate for students in
  PGDM programs.
• To counsel, prepare and enhance hiring potential of students, new graduates into the job market.
• To assist in the internships and placement of students.
• To improve the quality of placements in terms of job opportunities, quality of companies that visit the campus and increase the average salaries year on year.
• Responsible for organizing summer internships in companies that are most likely to offer conversion into final placements, as much as possible.
• To collect the job announcement/description - requirements, job details, and
  specifications from the representatives of each interested organization and share the same with the students - in a timely manner.
• Key task is to bring in new clientele and manage relationships with existing corporate clients.
• Follow up hiring steps to receive placement confirmation, joining date, offer letter, etc.
• Track all placements through systemized methods.
• To share the data base of eligible aspirants to the prospective companies based on the stipulated criteria.
• Sharing industry feedback, trends, and expectations with students and leadership.

REQUIREMENTS / QUALIFICATION :

• At least 5-10 years of experience in the field of marketing.(Desirable Work Experience in the field of student admission and placements )
• Must possess at least a Master and/or Bachelor's Degree in Marketing,
• Well verse with Digital Marketing, Advertising, Communication or a related discipline.
• Energetic and able to work under pressure.
• Good communication skills in English, Hindi, and Telugu will be an added advantage.
• Able to travel local and outstation.

Job tags

Salary