We are in search of a creative and detail-oriented Content Marketing Specialist with six months to two years of experience to join our expanding team. As a vital team member, you will play a pivotal role in shaping and amplifying clients' brands through strategic content marketing and promotion.
Conduct keyword research to identify content opportunities for clients.
Demonstrate the ability to adapt tone and complexity of a piece to speak to the correct audience, as well as align with relevant style guides.
Demonstrate the ability to implement feedback from editors, clients, and teammates.
Demonstrate understanding of the project lifecycle and ability to collaborate across departments.
Assist with project management tasks including content scheduling and reporting.
Analyse what kind of content is working through tools like Google Analytics and Google Search Console.
Collaborate with the SEO team to increase blog traffic and ranking on the first page of Google search results.
Incorporate the link building techniques effectively.
Stay updated with the latest link building strategies.
Prepare performance, content marketing and link building analysis reports.
Keep up with current trends, news, and events relevant to the industry.
Skill Sets/Experience We Require
Understanding of the content marketing lifecycle.
Understanding of high quality content, links and relevancy.
Understanding of different types of anchor texts and link attributes.
Ability to distinguish between effective and ineffective link prospects, and to build a rich database of target publications.
Hands on experience on outreach based link building techniques.
Ability to write creative, personalized outreach emails.
Experience in improving positive email responses.
Understanding of Google's link scheme, spam updates and broad core update.
Goal-oriented with the ability to set priorities, meet deadlines, and work independently.
Intermediary SEO knowledge with a working knowledge of SEO tools and how they can be used to improve client websites.
