Conformit
Location
Work from home | India
Job description
The job
Tasks and responsabilities
Collaborate closely with Account Executives to define and refine Ideal Customer Profiles (ICP) for specific industries and personas
Develop a deep understanding of the market, including competitors, trends, and customer needs, to identify opportunities, partnerships, and challenges that can drive value and growth.
Work closely with Product Owners and Product Managers to ensure the product roadmap is aligned with optimizing Product Market Fit (PMF)
Conduct market research and analysis to identify opportunities in the Operational Risk Management and EHS Software
Develop and implement marketing strategies and campaigns to promote the product and capture target customers
Create and manage marketing collateral, including sales tools, case studies, social medias and website copywriting
Collaborate with the Chief Growth Officer and marketing team to develop and execute campaigns that align with the product positioning and messaging
Act as a brand and product ambassador, representing the company at industry events, conferences, and customer meetings
Collaborate with cross-functional teams, including Sales, Customer Success, and Product Development, to gather feedback and insights for product improvement
Communicate product updates, features, and benefits to both internal teams and external customers and prospects
Measure and analyze the effectiveness of marketing activities and adjust strategies accordingly to drive growth and achieve business objectives.
Your profile
Required Qualifications
Education: A bachelor’s degree in marketing, business administration, or a related field. A master’s degree or MBA may be preferred.
Experience: Several years of experience in product marketing, preferably in the B2B SaaS industry. Experience in a leadership or managerial role may be beneficial.
Required Skills and Abilities
Knowledge of B2B SaaS: A strong understanding of the B2B SaaS business model, including the sales cycle, customer journey, and subscription-based pricing models.
Market research and analysis: Proficiency in conducting market research, competitive analysis, and gathering customer insights to inform marketing strategies and product positioning.
Product and industry knowledge: In-depth knowledge of the marketed product and a good understanding of the target industry and customer personas.
Collaboration and communication skills: Ability to collaborate effectively with cross-functional teams, including sales, product management, and customer success. Excellent written and verbal communication skills are essential.
Strategic thinking: Ability to think strategically and align marketing efforts with business goals and objectives. Strong analytical skills to evaluate market trends and customer data to drive decision-making.
Creativity and innovation: Ability to develop and execute innovative marketing campaigns and strategies to differentiate the product in a competitive market.
Adaptability and agility: Willingness to adapt to a fast-paced and evolving industry, and the ability to quickly adjust marketing strategies based on market dynamics and customer feedback.
Leadership and management skills: Strong leadership qualities to effectively manage and mentor a team and influence stakeholders at various levels of the organization.
Advantages
At CONFORMiT you have also
Flexible work schedules (for real!)
Group insurance (including dental, wow!)
Sports during lunch breaks
Team breakfasts and 5 to 7 every month
The option of working from the “Home Office”
A pension plan
An active social club
A creativity committee that helps you carry out projects outside of your scope of work.
A salary worthy of your talent
Shared benefits
Career counselors and skills development program
Unlimited coffee and much more!
Job tags
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