Curiotory
Location
Pune | India
Job description
Job Description:
As a Social Media Specialist, you will be responsible for developing, implementing, and managing our social media strategy to increase brand awareness, enhance engagement, and drive traffic to our digital platforms. You will collaborate closely with our marketing, communications, and creative teams to create compelling content and campaigns that resonate with our target audience across various social media channels. Key Responsibilities: Develop and execute a comprehensive social media strategy aligned with company objectives and target audience demographics. Create engaging and relevant content for social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, TikTok, and YouTube. Manage day-to-day activities on social media channels, including content creation, publishing, monitoring, and responding to comments and messages. Monitor social media trends, tools, and best practices and leverage them to optimize our social media presence and performance. Collaborate with internal teams to coordinate social media campaigns, promotions, and product launches. Track and analyze social media metrics and KPIs to measure the effectiveness of campaigns and initiatives, and provide regular reports and insights to stakeholders. Stay up-to-date with industry trends and changes in social media algorithms and policies to ensure compliance and maximize opportunities for growth. Cultivate and nurture relationships with influencers, brand advocates, and community members to amplify our brand reach and engagement. Manage social media advertising campaigns, including budget allocation, targeting, creative development, and performance monitoring. Implement social media listening strategies to monitor brand sentiment, identify relevant conversations, and proactively address any issues or opportunities. Qualifications: Bachelor's degree in Marketing, Communications, Journalism, or related field. Proven experience as a Social Media Specialist or similar role, with a strong portfolio showcasing successful social media campaigns and content. In-depth knowledge of social media platforms, tools, and best practices. Excellent written and verbal communication skills, with a keen eye for detail and creativity. Strong analytical skills and proficiency in social media analytics and tracking tools. Ability to work independently and collaboratively in a fast-paced, deadline-driven environment. Experience with social media management and scheduling tools (e.g., Hootsuite, Buffer, Sprout Social) is a plus. Familiarity with graphic design and video editing software (e.g., Adobe Creative Suite, Canva, Adobe Premiere Pro) is a plus. Join our team and play a pivotal role in shaping our brand's presence in the digital landscape! If you're passionate about social media marketing and have the skills and creativity to make an impact, we want to hear from you. Apply now and let's create something extraordinary together!Job tags
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