Aetram Group of Companies
Location
Chennai | India
Job description
Job Description – Content Writer
Job Summary :
A digital content writer writes, develops, edits, and publishes content and copy for a variety of digital platforms, including websites, blogs, and videos, email marketing campaigns, advertising campaigns, social media posts, infographics, whitepapers, and more. Digital content writers create messaging, marketing materials, and various forms of digital online copy that can be used by an organization to sell or promote services, increase brand awareness, etc.
Responsibilities for Content Writer
- Write, edit and publish content for websites, blogs, videos, social media posts/campaigns, email campaigns, podcasts, e-books, whitepapers, and more
- Create content that motivates, inspires, educates, informs, sells, and simply, provides information, across a wide variety of digital platforms
- Work closely with the digital marketing team to produce content that generates results
- Use your editing, content management, and HTML skills to publish and edit content across various digital platforms
- Use your knowledge of SEO and content development to create digital content that helps us get found via search engines, and showcases our company as a leader within the industry
- Become an influencer who makes an impact on the company and within the industry through the production of digital content
- Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content
- Follow an editorial calendar, collaborating with other members of the content production team to ensure timely delivery of materials
- Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs
- Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement
- Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results
Qualifications for Content Writer
- 3+ years of Minimum Experience is Required
- Proven record of excellent writing demonstrated in a professional portfolio
- Impeccable grasp of the English language, including idioms and current trends in slang and expressions
- Ability to work independently with little or no daily supervision
- Strong interpersonal skills and willingness to communicate with clients, colleagues, and management
- Ability to work on multiple projects with different objectives simultaneously
- Strict adherence to the style guides of each company and their policies for publication
- Good time management skills, including prioritizing, scheduling, and adapting as necessary
- Proficiency with computers, especially writing programs, such as Google Docs and Microsoft Word, Excel, Outlook, and PowerPoint
- Familiarity with each client's requirements and the company's brand image, products, and services
Job tags
Salary