JoVE
Location
Mumbai | India
Job description
JoVE ( is USA based company producing video solutions for advancing scientific research and education. Our institutional clients comprise over 1000 universities, colleges, and biopharma companies, including such leaders like Harvard, MIT, Yale, and Stanford. As a rapidly growing company, with offices in the USA, UK, Australia, and India servicing clients in over 60 countries, we are seeking talented individuals to join our company
The Role As a Content Marketing Specialist, you'll lead the development and execution of a dynamic content strategy, creating engaging materials from blog posts to social media ads. Responsibilities: Develop and execute a comprehensive content marketing strategy aligned with overall marketing goals and brand positioning. Conduct research to understand the target audience, industry trends, and competitive landscape to inform content planning. Create high-quality and engaging content, including blog posts, articles, search ad copies, case studies, videos, infographics, social media ads and more. Implement SEO best practices to enhance content discoverability and drive organic traffic. Conduct keyword research and competitor analysis for content creation and optimization strategies. Foster community engagement by responding to comments, and messages to facilitate discussions Monitor and analyze campaign performance, adjusting strategies as needed to optimize results. Requirements A Bachelor's degree 5 years of experience in content marketing, preferably in the EdTech industry . Candidates should have working experience in K-12 market. Candidates should have worked with international market preferably USA. Strong understanding of SEO principles and best practices. Exceptional written and verbal communication skills. Proficient in Hubspot, content management systems and social media platforms is required.Job tags
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