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Marketing Head - IT


Staffing Organisation


Location

Bangalore | India


Job description

Please read the entire Job Description.

The resource must be an IT Marketing Expert coming from IT Domain + Industry + Firms from majority of their professional career. Candidates working in Digital marketing agencies or freelancers - Pls do not apply.

Role is basically for IT/Technology/Saas product Marketing. SO NON IT resources - Pls do not apply.

Exp: 8 to 12 years (client not considering more than 13 years and under 8 yrs exp)
Key parameters – the candidate must have a stable empl. history – ideally 3 years in each co/ not less than 2 in each firm.

• Support the sales teams by crafting strategies for Digital, Advertising, Communications and Creatives so as to result in lead generation and brand awareness.
• Create and update sales support content like presentations, service material, customer testimonials, white papers, blogs, videos, newsletters etc.
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department.
• Design branding, positioning and content strategies.
• Ensure our brand message is strong and consistent across all
channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Identify opportunities to reach new market segments and expand market share.
• Monitor competition (acquisitions, pricing changes and new products and features)
• Participate in the quarterly and annual planning of company objectives

CandidateÂReports to CBO

must have thorough hands-on experience with marketing, Digital mrktg, SEO, SEM, Analytics, Adwords, inbound sales, lead generation and relevant.

PLEASE NOTE: Candidates shortlisted Only will receive further communication and Updates.


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