Genpact
Location
Gurgaon | India
Job description
Senior Manager - Insurance and Editorial Lead - COR027759
With a startup spirit and 115,000+ curious and courageous minds, we have the expertise to go deep with the world’s biggest brands—and we have fun doing it. We dream in digital, dare in reality, and reinvent the ways companies work to make an impact far bigger than just our bottom line. We’re harnessing the power of technology and humanity to create meaningful transformation that moves us forward in our pursuit of a world that works better for people.
Now, we’re calling upon the thinkers and doers, those with a natural curiosity and a hunger to keep learning, keep growing. , People who thrive on fearlessly experimenting, seizing opportunities, and pushing boundaries to turn our vision into reality. And as you help us create a better world, we will help you build your own intellectual firepower.
Welcome to the relentless pursuit of better.
Inviting applications for the role of Senior Manager , Insurance and Editorial Lead
Genpact is changing. While we’re known for our ability to transform processes for complex, global organizations, we are building our profile as experts in digital transformation. We’re getting great feedback, but we need help creating content strategies that make sure our clients and prospects see us as thought leaders in the industries and areas we care about.
We’re looking for a brand journalist and content marketer. Someone who can help shape our stories and build content that shares the messages we want to be known for.
We build integrated campaigns using articles, case studies, research reports, blogs, social posts, and more that tell a joined-up compelling story. Our content must reflect the needs of our core audiences, strengthen their perception of Genpact, and encourage them to get in touch.
Responsibilities
If you’re a skilled content strategist and creator looking to join an editorial and content team in a tight-knit marketing function, get in touch .
There’s a lot to do. We hope you can help us:
Working with our integrated marketing leads, portfolio marketing leads, and subject-matter experts (SMEs), help build and manage the content strategy and editorial calendar that support the go-to-market plans for our insurance marketing team
Help define Genpact’s core themes for the insurance market in line with Genpact’s overarching messaging framework
Lead by example in upholding our tone of voice and writing style. Help train the business in our style of communication
Execute your editorial calendar with portfolio marketing, Genpact Studios, integrated marketing, and communications teams:
Write and/or manage SEO-friendly thought leadership with third parties, external writers, editors, and designers
Edit contributions from the business and the marketing team to reflect Genpact messaging and tone of voice – such as written content, presentations, etc.
Script, storyboard, and work with agencies to create animations/talking head/manifesto videos. Storyboard and work with designers on infographics and interactive content
Create copy for integrated marketing campaigns, including email copy, social media posts, digital ads, and event abstracts/ presentations
Provide messaging, content, and discussion points for events
Find stories and strong messages from survey data/secondary research to turn into thought leadership
Ensure compliance with our brand, tone of voice, writing style, and messaging
Repurpose existing content to engage different target audiences
Support sales enablement activities
Review and act on content performance data to improve existing and future thought leadership and achieve greater engagement with our target audiences
Qualifications we seek in you !
Minimum qualifications
Excellent command of English, strong writing skills, and experience in B2B communications (in-house or agency), freelance writer, journalist, brand, industry business analyst, or management consulting
Experience of working in marketing teams and with content marketing. The ability to plan and create content that builds awareness or generates demand (including outbound, inbound, events, sales enablement, etc. )
A good understanding of the key issues facing global insurance/reinsurance companies and brokers and how they’re addressing them. Plus, the technologies in play and benefits they bring
An expert in writing and editing content for senior audiences using multiple sources (interviews, research, presentations, etc. )
Knowledge of engaging content formats. Interactive content in particular
Good stakeholder management, especially with senior business partners and clients, and collaboration skills across a global marketing team
Strong copywriting skills, for email campaigns, webpages/landing pages, brochures, social media
Robust editing skills to turn content written by the business/subject-matter experts into quality thought leadership
Ability to demonstrate the value and impact of content marketing/engagement through metrics
Skilled in storyboarding and editing visual content like videos, infographics, presentations, etc.
Ability to research and gather reliable data and information to use in content
Inquisitive, analytical (data-driven), logical, structured, and accountable
Intellectually curious, creative, and market oriented
Strong project management and coordination skills
Ability to communicate effectively across cultures
Attention to detail
Preferred qualifications
Knowledge of SEO, writing for SEO, and writing paid search ads
Proficient in using social and online channels for promoting thought leadership, Genpact, and our SMEs
Experience in engaging the sales force to use and promote content
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