Digital Marketing Executive

Location

Kolkatta | India

Job description

Position Overview:

Techno India University, West Bengal is seeking a dynamic and creative Digital Marketing Executive to join our team. The ideal candidate will be passionate about leveraging digital platforms to enhance brand visibility, engage with prospective students, and drive enrollment growth. This role offers an exciting opportunity to shape the digital marketing strategies of a leading business school in West Bengal.

Key Responsibilities:

Digital Campaign Management:

• Plan, execute and optimize digital marketing campaigns across various platforms including social media, search engines, email, and display advertising.
• Develop compelling content and visuals tailored to different digital channels to effectively reach target audiences.
• Monitor campaign performance, analyze key metrics, and adjust strategies to maximize ROI and achieve set objectives.

Social Media Management:

• Manage social media presence on platforms such as Facebook, Twitter, LinkedIn, Instagram, and YouTube.
• Create engaging content calendars, including posts, videos, and stories, to drive user engagement and increase followership.
• Monitor social media channels for trends, interactions, and feedback, responding promptly to inquiries and comments.

Website Optimization:

• Collaboration with the web development team to ensure the website is user-friendly, visually appealing, and optimized for search engines (SEO).
• Regularly update website content, including program information, event listings, blog posts, and testimonials, to keep it fresh and relevant.

Email Marketing:

• Develop and execute email marketing campaigns to nurture leads, promote events, and disseminate important information to prospective students, alumni, and other stakeholders.
• Segment email lists based on audience demographics and behavior to deliver personalized and targeted communication.

Digital Advertising:

• Manage online advertising campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads to increase brand awareness, drive traffic to the website, and generate leads.
• Monitor ad performance, conduct A/B testing, and optimize ad creative, targeting, and bidding strategies for optimal results.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Proven experience (2-3 years) in digital marketing, preferably in the education sector.
• Proficiency in digital marketing tools and platforms, including but not limited to Google Analytics, Facebook Business Manager, Hootsuite, Mailchimp, and WordPress.
• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
• Excellent written and verbal communication skills, with a keen eye for detail and creativity.
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
• Knowledge of current trends and best practices in digital marketing, SEO, social media, and online advertising.

Job tags

Salary