Manager - Performance Marketing (Content)

Dream11

Location

Mumbai | India

Job description

As a Performance Marketing Specialist, You will have the opportunity to lead new user acquisition via Facebook, Instagram, Twitter and Snapchat ad networks for FanCode
The ideal candidate has a background in the performance mobile app marketing space and has experience optimizing and scaling paid acquisition campaigns

Responsibilities

Manage and optimise paid app marketing campaigns that drive new user acquisition via Facebook, Instagram, Twitter, Snapchat and other ad networks.
Responsible for all campaign trafficking, launch, reporting, and analysis.
Use a testing process to prove hypotheses and recommend performance optimizations to identify replicable marketing strategies, tactics, and channels.
Perform daily, weekly and monthly reporting for performance optimisation.
Conduct periodic research on paid social networks, audience, ad formats placements, and copy creative trends.
Deliver channel discovery experiments leveraging the new and niche advertising networks, new ad formats and placements, and tech data powered automations.

Must-Have

Minimum 4-6 years of experience managing paid social campaigns, specializing in Facebook Ads Manager for high-growth B2C mobile apps or subscription companies.
Proficient in exploring social ad platforms to discover successful strategies and optimize them.
100% target-oriented with a strong understanding of paid social and performance marketing metrics (CPM, CPR, CTR, CPC, CAC, LTV, ROAS).
Proven experience in designing and executing A/B experiments to refine marketing strategies.
Highly analytical, comfortable with attribution, incrementality, and measurement tools (AppsFlyer/Adjust, Looker/Tableau, etc.)

Job tags

Salary