IndiGo (InterGlobe Aviation Ltd)
Location
Gurgaon | India
Job description
Job Description
The Social Media Manager will administer the company's social media marketing and advertising and will lead a team of AM's, TL's, Quality & Executive and would be reporting to Director (CX)
- Excellent written and oral communication skills
- Required to handle Twitter, Instagram, Facebook, LinkedIn etc handle with a high user base (6.1+ lac fans & followers)
- Understanding of tools like Google Analytics, Facebook Insights, Twitter Analytics, YouTube analytics, or any other social media monitoring tools.
- Brand Development, Identify Target Customers, Set Clear Objectives, Visual Design and Web, Development Strategy, Promotion Strategy, Engagement Strategy, Conversion Strategy.
- Measure & Analyze: - You'll need to determine the KPIs (key performance indicators) that matter most to your business- Audience Growth, Audience Profile, Audience Engagement, Content Reach, Leads, Response Rate, and Quality, Negative Feedback.
- Develops and manages overall social media strategy (objectives, metrics, strategies & tactics, timeline, accountabilities).
- Ensures all corporate social profiles are properly claimed, optimized, promoted, and managed.
- Manages brand voice of the company in social media.
- Facilitates content creation
- Monitor and present relevant data, trends, successes, exceptions, etc.
- Monitor and analyze social conversations around the brand, competitors, and other relevant keywords
- To present daily, weekly, and monthly reports to Sr. Management.
- Engage with customers who reach out to us on social media, conduct thorough fact-finding by coordinating with our operations team.
'Be aware of and comply with his/her safety responsibilities and accountabilities as laid down in Indigo SMS Manual, Chapter Safety Policies and Objectives'.
At IndiGo, we believe in the innate strength of an energetic, diverse, and inclusive workforce, where the viewpoints and life experiences of our employees help us foster strong connections with all our customers. Our diversity equity and inclusion efforts are designed to attract, nurture, and advance the lives of our employees and customers irrespective of their – but not limited to - gender, race, colour, religion, caste, creed, ethnicity, origin, language, social and economic status, sexual orientation, differently-abled status, marital status, nationality, age, family status, and maternity status
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