Key Result Areas Supporting Actions Market Intelligence
Stay updated with market trends and competitor activities
Gather market feedback and consumer insights and provide inputs to Area Sales Manager on a regular basis.
Media and Advertisement Execution
Effectively co-ordinate with agency for frontline implementation of zonal marketing plan, including VAP marketing plan, in respective areas.
Ensure that all advertisement material (POP material, posters, danglers) are properly displayed with higher visibility
Implement promotional schemes for channel partners & submit the first hand report of the schemes effectiveness to the Area Sa
Channel Sale
Coordinate with CASC personnel for imparting training to retailers on new products & technical aspects of products.
Execute sales visits to stockists/retailers as per the defined plan and daily update to Area Sales Manager pertaining to sales activities
Manage Lead end to end and ensure conversion of leads.
Customer Experience and Relationship Management
Respond to customer complaints in a timely manner. If required, visit site to get the actual feel of complaint and ensure prompt resolution of complaints
Timely highlight any constraints or dependency on other teams to the Area Sales Manager to take necessary action.
Action and close issues identified through client centricity initiatives
Ensure timely refund / replacements of damaged goods.
Commercial Management and Process Efficiency
Co-ordinate with Commercials team to raise sales invoice
Follow up with the customers for timely payment as per credit terms
Ensure adherence to sales process & system requirements
