Sr. Marketing Manager, Am-Flex
Location
India | India
Job description
DESCRIPTION
At Amazon we are building an excellent last mile operation in India, significantly complimented by Amazon Flex. Amazon Flex works directly with independent contractors (IC) - called delivery partners (DP) - to make deliveries to our customers. With Amazon Flex, partners act as their own boss. They can build their own schedule and choose from different types of opportunities (scheduled-ahead blocks, reserved offers), all while making great earnings. Amazon Flex is powered by a mobile app, which can be downloaded from web, and that works in concert with our advanced systems, allowing partners to sign in, grab an offer for a time, check out a map of the location, and more.
Amazon India is looking for Marketing Head for its fastest growing delivery channel - Amazon Flex. We launched Amazon Flex in 2019, and redefined the way India works through a first of its kind E2E Technology platform in India for a pure gig economy workplace. IN Am-Flex already harbors thousands of DPs across 59 cities for A.in, Prime Now, and is set for an exploding growth path in the coming years. In this role, you will lead marketing manager(s), and will be responsible to (a) Build the Amazon Flex Brand in India as the 'No#1 Gig Choice for India' (b) Own the DP Funnel - developing and executing acquisition and retention marketing strategies (offline, social media, BTL, ATL) (c) own the communication strategies to DPs and (d) develop and execute engagement strategies and programs.
In this role, you will:
. Own top-level business goals for the IN
. Build the Amazon Flex Brand for India
. Invent new and existing acquisition and retention channels (ATL, BTL, Online, Offline)
. Drive traffic, conversion, and retention for Amazon Flex through right communication strategy across IN ops.
. Work closely with WW Brand/ Marketing teams to import all global learnings and represent India in all WW Flex Marketing decision makings.
. Write business plans/proposals to champion new channel testing with business and finance partners
. Create repeatable processes to support feature and market launches, allowing for regional localization
. Maintain and refine scalable, comparable methods of measurement and performance tracking for campaigns
. Earn trust from internal and external partners, manage multiple projects, and balancing contending priorities in a rapidly changing environment
. On one hand, while you strategize and invent for the program, you won't hesitate to roll up your sleeves to work on ground to execute DP recruitment drives.
BASIC QUALIFICATIONS
- Completed Bachelor's Degree in Engineering, Logistics, or Business Roles
- Full Time MBA from Tier-I B-Schools
- 5+ years' relevant work experience
- Prior Experience of Supply Marketing (Digital/ Offline), Brand Management, Recruitment in Gig Space
- Mature, structured thought process, with strong program and stakeholder management skills - role offers broad exposure to various business, financial, and technical teams within Amazon
- Strong ownership, and bias for action to understand problems, find new and innovative solutions, and partner with teams to execute and deliver sustained results
- Excellent data analysis and interpretation abilities, and product understanding, to understand core issues, and create a roadmap for sustainable business growth
- Excellent communication skills, ability to write crisp narratives and engage senior IN and WW stakeholders
- Drive for excellence, continuously raising the bar, to make the IN program best across Amazon. Not satisfied with status quo.
- Externally aware, and nimble to quickly learn, understand new processes / changes, assess impacts, and take independent calls
- Strong judgement and decision making skills to balance customer experience with financial impact
PREFERRED QUALIFICATIONS
- Project management experience that shows how to organize, find solutions and follow through to a successful conclusion
- Experience of handling complex cross geography stake holders, customers and teams
- Demonstrated skills and understanding of online marketing and recruitment / acquisition channels
Key job responsibilities
. Own top-level business goals for the IN
. Build the Amazon Flex Brand for India
. Invent new and existing acquisition and retention channels (ATL, BTL, Online, Offline)
. Drive traffic, conversion, and retention for Amazon Flex through right communication strategy across IN ops.
. Work closely with WW Brand/ Marketing teams to import all global learnings and represent India in all WW Flex Marketing decision makings.
. Write business plans/proposals to champion new channel testing with business and finance partners
. Create repeatable processes to support feature and market launches, allowing for regional localization
. Maintain and refine scalable, comparable methods of measurement and performance tracking for campaigns
. Earn trust from internal and external partners, manage multiple projects, and balancing contending priorities in a rapidly changing environment
. On one hand, while you strategize and invent for the program, you won't hesitate to roll up your sleeves to work on ground to execute DP recruitment drives.
We are open to hiring candidates to work out of one of the following locations:
Bengaluru, KA, IND
BASIC QUALIFICATIONS
- 5+ years of professional non-internship marketing experience
- 7+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to stakeholders
- Experience developing and executing campaigns across a multitude of timezones and languages
PREFERRED QUALIFICATIONS
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Job tags
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