Location
Tiruchirappalli | India
Job description
Job Description:
As a Digital Marketer at Qserve IT Solution, you will play a crucial role in developing and implementing digital marketing strategies to enhance our online presence, drive traffic, and increase brand awareness. You will be responsible for executing various digital marketing campaigns across multiple channels to achieve our marketing objectives. Your creativity, analytical skills, and strategic mindset will be instrumental in optimizing our digital marketing efforts and maximizing ROI.
Responsibilities:
- Develop and execute digital marketing campaigns across various platforms such as social media, search engines, email, and display advertising.
- Create engaging and relevant content for digital channels, including website, blog posts, social media posts, and email newsletters.
- Monitor and analyze the performance of digital marketing campaigns using analytics tools such as Google Analytics, and make data-driven recommendations for optimization.
- Manage and optimize paid advertising campaigns, including PPC, display ads, and social media ads, to drive traffic and conversions.
- Conduct keyword research and optimize website content for search engine visibility (SEO).
- Stay updated on the latest trends and best practices in digital marketing, and recommend innovative strategies to reach target audiences.
- Collaborate with cross-functional teams, including marketing, design, and product development, to ensure alignment and consistency in messaging and branding.
- Track and report on key performance metrics, including website traffic, conversion rates, and social media engagement, to measure the effectiveness of digital marketing efforts.
- Identify opportunities for growth and improvement in digital marketing strategies and implement actionable solutions.
Qualifications:
- Bachelor's degree in Marketing, Digital Marketing, Communications, or related field.
- Proven experience in digital marketing, with a strong understanding of digital marketing channels, tactics, and tools.
- Hands-on experience with digital marketing platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, and email marketing software.
- Proficiency in analytics tools such as Google Analytics, and the ability to interpret data and draw actionable insights.
- Excellent written and verbal communication skills, with the ability to create compelling content for digital channels.
- Strong analytical and problem-solving skills, with a keen attention to detail.
- Creative thinking and ability to generate innovative ideas for digital marketing campaigns.
- Ability to work independently and as part of a team in a fast-paced environment.
- Certification in digital marketing (e.g., Google Ads certification) is a plus.
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