Location
Bangalore | India
Job description
- Opportunity to lead content strategy across platforms
- Opportunity to work closely with the senior stakeholders
Job Description
- Develop and execute a comprehensive content experience strategy and engaging user experience across platforms, leveraging strong product experience and business acumen.
- Leading a team of content creators including writers, designers, and multimedia specialists for delivering high quality content experience
- Work closely with product managers, UX/UI designers, and developers to seamlessly integrate content into user journeys and product interfaces, driven by your deep understanding of consumer preferences.
- Oversee the creation, production, and distribution of content across various channels, including websites, blogs, social media, video platforms, and more.
- Conduct thorough customer research to gain insights into user needs, preferences, and behaviours. Leverage data analytics to inform content decisions and optimize content strategies based on customer insights.
- Define content experience standards, guidelines, and best practices to ensure consistency and quality across all digital touchpoints.
- Collaborate with marketing teams to align content experiences with marketing campaigns, product launches, and customer acquisition strategies. Work with legal and compliance teams to ensure content meets regulatory requirements
- Track and analyze content experience metrics such as user engagement, satisfaction, and conversion rates. Utilize data-driven insights to optimize content strategies and experiences based on customer preferences
The Successful Applicant
The successful candidate must have:
- Master's degree from a premium institute is preferred
- Minimum 12 years of experience in a similar leadership role, with a strong track record of driving content strategy, engagement, and growth, grounded in strong product experience, business acumen, and customer research
- Strong leadership and team management skills, with the ability to lead a high-performing team
What's on Offer
- Opportunity to lead content strategy across platforms
- Opportunity to work closely with the senior stakeholders
Job tags
Salary
