Nutrabay
Location
Gurgaon | India
Job description
What will you do? Drive Traffic and Revenue from Retention Channels like Mailer, SMS, Whatsapp and PN Determine areas of opportunity, design and execute experiments, and present data-driven recommendations that improve current marketing and business practices in order to drive customer acquisition, engagement and retention. Driving key sales projects on Major focus categories, drive new launches in the category for awareness, consideration, and conversion objectives. Monitor delivery management and performance of communications sent via various CRM marketing channels such as Push Notifications, Email, In-App & Browser Notifications. Develop process improvement strategy on Daily CRM planning input sheet and built processes to allow balanced campaign visibilities across multiple sub-categories & audience cohorts Measure and report performance of all CRM marketing campaigns, and assess against goals (ROI and KPIs) Implement customer retention strategy for various cohorts by intervening at different stages of the customer lifecycle Working on presentation/analytics/MIS and weekly/daily updates. Plan experiments, conversion test, A/B test, lift study and draw meaningful insights from the same. Collaborate with internal teams for creatives, data inputs, etc. to optimize the campaigns. Ability to take on challenging deadlines and priorities.
Skills Required : · Google Analytics · E-Retail / E-Commerce Sales experience · Digital Media · Advance Excel You may apply if you have : · Hands-on experience in campaign management platform(s) – MoEngage/Adobe Campaign Manager / CleverTap / Webengage / equivalents will be added advantage · Technical understanding of operations for GCM and APNS, IP and IP reputation · Process driven, Detail orientation, Interpretation of data and application to real-life scenarios. · Effective Interpersonal skills · Strong capabilities in Customer Analytics and data driven decision making · Hands-on experience on loyalty platforms / programs · Reliability to deliver the job while handling aggressive timelines and parallel work-streams. · Interact with senior management to understand business goals and align the analytics strategy. · A knack for data-driven creative conceptualization and production · Good communication skills and proactive in nature. · An ability to multitask and perform under tight deadlines. Work Experience: 3-5 Years Working days : 5 Location: Gurgaon Perks : · Friendly atmosphere · High learning & personal growth opportunity · Work from home options · Flexible Timings · Diverse work environment Why Nutrabay: We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life’s best work. As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence and be a part of an innovative marketing-and-tech startup that’s revolutionizing the health industry. About Nutrabay: Working with Nutrabay can be fun, and a place of a unique growth opportunity. Here you will learn how to maximize the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments. You will be feeling appreciated and valued for the work you delivered. We are creating a unique company culture that embodies respect and honesty that will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues.Job tags
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