Colgate-Palmolive Company
Location
Kolkatta | India
Job description
No Relocation Assistance Offered
# 157606 - Kolkata, West Bengal, India
Job Purpose :
Ensure width and depth of distribution of CP products in the given zone and implementation of CD strategies so as to achieve the sales and distribution objectives for the zone.
Ensure effective execution of the CD strategies and roll out of schemes by closely working with the stockists, SSMs and PSRs across the zone.
Key Accountabilities :
Distribution Management:
Trade management.
Identify new markets/accounts and bring them under direct coverage on a regular basis
Ensure addition of speciality wholesalers
Ensure stores in route list are classified according to the accurate RE
Ensure that SSM efforts are advised to reduce number of non-purchasers
Ensure optimum usage of activations to drive sales
Ensure sales call efficiency
Selling stories range selling, handling objections, etc.
In-store management:
Prioritise accounts for maximum impact through visibilities (ensure coverage of top 2 outlets in every route)
Market Updates:
Secure and draw insights from any competitive information available in public domain regarding
New products
Activities
Schemes
Any other developments
Data based working and communication:
Use data to drive overall business performance
Setting objectives for market visits
Reviewing sales associates and PSR performance against plan
Reviewing stockist performance against plan
Developing and training
Train and develop sales associates through required mode of training (e.g. new products, toothbrush assortment, focus on medical stores i.e. PASSION understanding)
Mentor and empower sales associates to perform well by ensuring that CP benefits are availed by SSMs
Acknowledge any issues faced by sales associates in the field and provide support to resolve it
Meetings:
Conduct effective monthly and weekly sales associates meetings
Updates on route wise overall STT
Toothbrush STT
Route wise ERC and efficiency
Brand wise ERC
Visibility booking
HN1 tracking
Best practises sharing and mock calls
Reporting:
Compile reports and information as per requirements communicated by AM
Maintain trust and understanding in working with stockist and trade in general, especially partner with key wholesalers to drive business
Share success stories and Communicate program to build off-takes
Mutually work towards category growth
Resolve issues, etc.
Experience :
2 Year plus of work experience in FMCG Companies.
Professional Qualifications & Training :
essential: Post Graduate in Business Administration.
Functional Competencies:
Understanding the market environment.
Customer Influence and negotiations.
Customer or service provider collaboration.
Our Commitment to Sustainability
With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.
Job tags
Salary