Traya Health
Location
Mumbai | India
Job description
Roles & Responsibilities :
- We are seeking a skilled and innovative Customer Relationship MaanagementExecutive to lead our digital communication strategy across various platforms including WhatsApp, email, and app notifications. As the Customer Engagement Manager, you will play a pivotal role in creating, optimising, and delivering engaging content to enhance customer experiences and drive brand loyalty. Responsibilities : - Audience Segmentation : Utilise customer data and segmentation strategies to tailor content to different customer segments, ensuring relevant and personalised messaging. - Engagement Optimization : Continuously monitor and analyze engagement metrics to refine content strategies, improve open rates, click-through rates, and overall customer interaction. - Ownership of customer engagement & journey across all communication platforms (PN, SMS, WA, Email, etc.)- Strategize & execute engagement journeys basis audience segmentation & business objectives - Design, execute and measure impact (and reiterate) campaigns (Push Notifications, WhatsApp, SMS, Email, etc.) using CRM tools like Moengage, Clevertap, etc. - Brand Consistency : Maintain a consistent brand tone and messaging across all digital platforms, reinforcing the brand's identity and values. - Collaboration : Work closely with cross-functional teams, including marketing, design, and product, to align content with broader business objectives and product updates. - A/B Testing : Conduct A/B testing to experiment with different content approaches, subject lines, and message formats to optimise engagement. - Compliance : Ensure that all content adheres to relevant industry regulations, data privacy guidelines, and best practices. - Stay Current : Keep up-to-date with industry trends, emerging technologies, and customer behaviour to adapt strategies accordingly. - Content Strategy : Develop and execute a comprehensive content strategy for digital communication channels, aligning with brand voice, values, and customer preferences. Qualifications : - Bachelor's degree in Marketing, Communications, or a related field (Master's preferred). - 2-3 years of experience in customer relationship management (CRM), or similar role - Proven experience in driving customer engagement strategy, with a focus on digital communication channels. - Strong understanding of customer engagement metrics and how to interpret them for actionable insights - Excellent written communication skills, with the ability to adapt content to different platforms and customer segments. - Proficiency in data analysis to inform content decisions. - Familiarity with customer relationship management (CRM) systems and marketing automation platforms. - Creative mindset with the ability to think outside the box and drive innovation. - Strong organisational skills and ability to manage multiple projects simultaneously. - Knowledge of industry best practices, compliance standards, and data privacy regulations. - If you're passionate about driving customer engagement through digital mediums, we encourage you to apply. Join our team and play a key role in shaping our brand's communication strategy across various digital platforms.Job tags
Salary