Focusfew
Location
Pune | India
Job description
Experience: 3-4 years of experience in technology and marketing writing
Required Skills: Content writing, technology domains, promotional writing, storytelling, technology
market research, short-form writing (e.g., tweets, posts, blog comments), and long-form writing
(e.g., blogs, white papers)
Job Description:
FocusFew, a high-end technology marketing consulting firm based in Pune, is looking for a content
writing professional who can produce content on technology and business topics.
Skillset and Capabilities:
Ability to understand technology software products/services and write high-quality content
for the intended audience
Must have a good understanding of technologies, such as cloud infrastructure, IoT, data
analytics, and other technologies in the IT domain
Ability to create and edit marketing content, articles, collateral, and social media posts. An
eye for detail to proof-read before publication
Significant exposure to B2B technology writing for different buyer profiles, such as decisionmakers, influencers, technology evaluators, thought leaders, etc.
Creative writing and storytelling that appeals, attracts prospects, and helps in boosting
brand awareness and interest
Ability and confidence to coordinate and communicate with senior leaders and top
management of companies
Capability to conduct secondary research on industry-related topics and generating ideas for
new content types is a must
Ability to identify customers needs and gaps in content and transform them into product or
service marketing message is highly desirable
Understanding and exposure to an industry vertical (e.g., Healthcare, Manufacturing, BFSI,
Retail) is a plus
Ability to perform keyword research analysis and use SEO guidelines is a plus
A keen eye for visual embellishments and positioning of the content in the proper manner
and format
Hands-on experience with WordPress content management systems is a plus
Experience and Aptitude:
Excellent writing and editing skills
Enthusiastic individual passionate about writing, messaging, articulation, and
communication as a way to grow in technology/B2B marketing
Ability to understand and ensure consistency of tone, tense, person, voice, style, etc.
Diligent in meeting targets and deadlines
Portfolio of published articles, collateral, promotional material, and other types of marketing
content
Familiarity with different marketing publication formats and ability to adapt content
according to the medium (web, mobile, social, collateral, advertising, etc.)
Job tags
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