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Location

Chandigarh | India

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Job description

**Job Title: CRM (Customer Relationship Management) Specialist**

**Job Overview:**
As a CRM Specialist, you will play a pivotal role in managing and optimizing the organization's customer relationship management system. Your responsibilities include overseeing the implementation, customization, and maintenance of the CRM platform to enhance customer interactions, improve processes, and drive business growth. This position requires a combination of technical expertise, strategic thinking, and a deep understanding of customer relationship dynamics.

**Key Responsibilities:**

1. **CRM Implementation:**
- Lead the implementation and integration of the CRM system, ensuring alignment with organizational goals and user requirements.
- Customize CRM settings and workflows to meet specific business needs.

2. **Data Management:**
- Oversee data quality, accuracy, and completeness within the CRM database.
- Regularly audit and cleanse data to maintain a reliable and up-to-date customer database.

3. **User Training and Support:**
- Conduct training sessions for users to ensure effective utilization of CRM features.
- Provide ongoing support and troubleshooting assistance to CRM users.

4. **Workflow Optimization:**
- Analyze and optimize business processes within the CRM platform to improve efficiency.
- Implement automation and integration solutions to streamline workflows.

5. **Reporting and Analytics:**
- Develop and generate reports, dashboards, and analytics to track key performance indicators (KPIs) and assess the effectiveness of CRM initiatives.
- Provide insights and recommendations based on data analysis.

6. **Customization and Configuration:**
- Customize CRM fields, forms, and layouts to align with evolving business requirements.
- Implement and maintain third-party integrations to enhance CRM functionality.

7. **Security and Access Control:**
- Implement and manage user roles, permissions, and data access controls within the CRM system.
- Ensure data security and compliance with privacy regulations.

8. **Collaboration with Stakeholders:**
- Collaborate with cross-functional teams, including sales, marketing, and customer support, to understand their requirements and align CRM strategies with business objectives.

9. **Continuous Improvement:**
- Stay informed about CRM industry trends, best practices, and emerging technologies.
- Propose and implement continuous improvements to enhance the CRM system's capabilities.

**Qualifications:**

- Bachelor's degree in Business Administration, Information Technology, or a related field.
- Proven experience in CRM administration and implementation.
- Proficiency in CRM software (e.g., Salesforce, Microsoft Dynamics, HubSpot).
- Strong analytical and problem-solving skills.
- Excellent communication and interpersonal abilities.
- Project management skills with the ability to manage multiple priorities.
- Understanding of sales, marketing, and customer service processes.

**Note:** This job description is intended to convey information essential to understanding the scope of the CRM Specialist position and is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it. The organization reserves the right to modify, interpret, or apply this job description in any way the company desires.

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Job tags

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Salary