Marketing Automation Specialist (WFH)

Location

Bangalore | India

Job description

Marketing Automation Specialist

Experience: 5+ years

Salary : USD 2,275 - 3,250 / month

Expected Notice Period : 2 to 4 Weeks

Shift : (GMT+05:30) Asia/Kolkata (IST)

Opportunity Type: Remote

Placement Type: Contractual

Contract Duration: Full-Time, 12 months

(*Note: This is a requirement for one of Uplers' clients)

What do you need for this opportunity

Primary Skills :

CRM systems management, Google Analytics (360), API-based data processing, Automation Studio, Certified Marketing Cloud Specialist, Journey Builder, Marketing Cloud implementation, Marketing Cloud Studios & Builder, Project management, SFMCMarketing Automation

Assessment:

Role based AI Screening covering Communication and Technical Skills

Our Hiring Partner is Looking for:

Marketing Automation Specialist who is passionate about their work, eager to learn and grow, and who is committed to delivering exceptional results. If you are a team player, with a positive attitude and a desire to make a difference, then we want to hear from you.

Roles & Responsibilities

• Translate HCP journeys designed by Marketing into Salesforce Marketing Cloud language
• Accountability of end-to-end HCP journey design and implementation process for F2F and digital touchpoints based on up-to-date technology
• Refine, enhance, and improve HCP Engagement journeys by advanced/additional Marketing Cloud features, including Einstein
• Recommend optimal solutions to address business goals
• Design integrations and custom features in Marketing Automation platform if required to achieve Marketing goals together with technical specialists
• Translate any technical guidelines to Marketing, ensure tagging is implemented and executed for all journeys/touchpoints
• Providing regular updates to Marketing teams of any new feature releasing in Marketing Cloud
• Providing recommendations how to build Preference center based on the available infrastructure and requirements
• Ability to control accuracy of data collection from SFDC for HCP journey execution in the Marketing Cloud
• Communication, briefing, task setting for Marketing automation technical support team
• Provide inputs for Insight and Enterprise analytics teams for customer engagement dashboard refinement
• Train and onboard new team members to the functionality and concept of marketing automation
• Serve as subject-matter-expert for affiliate and regional partners

Project Requirements:

• Certified Marketing Cloud Specialist: end-to-end journey design and configuration
• Experience with pharmaceutical industry would be a plus
• Minimum 5 years of proven working experience with Marketing Cloud Studios & Builders: Email Studio, Content Builder, Journey Builder and Automation Studio, Cloud Pages and Mobile Studio
• Any proven experience with Interaction studio or any other real-time segmentation & personalization platforms (e.g. Okra) would be a plus
• Experience working hands-on in Marketing Cloud implementations, journey configuration, ideally involving integrations with Salesforce core and other platforms
• Understanding of Customer engagement principals, digital marketing, customer relationship management, sales force effectiveness (one of these areas)
• Demonstrate ability to translate functional requirements to detailed technical design and be able to play back solution overview to non-technically literate stakeholders
• Understanding of infrastructure of SFDC or other CRM systems management
• Understanding of content management, content delivery requirements and tagging to ensure best-in-class customer journey execution
• Experience with design, build and maintenance of API-based data processing and translation solutions in Mulesoft would be a plus
• Advanced user of Jira or any other task management system
• Experience with Google Analytics (360) would be a plus
• Demonstrated project management skills
• Good communication skills, cross-functional team player and attention to detail
• In-depth knowledge of metrics, digital analytics, ability to generate, analyze and interpret data to produce insights would be a plus
• Deadline driven, strong sense of urgency and commitment
• Committed to self-development and can demonstrate a willingness to operate outside of the comfort zone with an entrepreneurial spirit
• Fluent in English

How to apply for this opportunity

1. Register or login on our portal & fill out the application
2. Clear the given AI Screening (30 min) and Click on 'Apply' to get shortlisted
3. Our team of talent matchmakers will matchmake you with the client
4. Crack a quick interview with our client
5. Land your global dream job and get your exciting career started!

About our Hiring Partner:

We are transforming the way global brands do marketing through our innovative, end-to-end services. We put collaboration at the heart of everything we do, working with our amazing roster of world-renowned clients to simplify the complicated, automate the tedious, and create the beautiful.

About Uplers:

Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant remote contractual opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement. You will also be assigned to a dedicated Talent Success Coach during the engagement.

( Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).

So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!

Job tags

Salary