SEO and Content Specialist with Social Media Management

Location

Jodhpur | India

Job description

Overview:

As the SEO and Content Specialist, you will be responsible for developing and implementing SEO strategies, creating engaging and optimized content, and managing our social media channels. The ideal candidate will have a proven track record in improving search engine rankings, driving organic traffic, and fostering a strong online community through social media.

Responsibilities:

1. SEO Strategy: Develop and execute comprehensive SEO strategies to improve organic search rankings, drive traffic, and increase visibility on search engines.
2. Keyword Research: Conduct thorough keyword research to identify opportunities for content optimization and improve search engine performance.
3. On-Page and Off-Page Optimization: Implement on-page SEO best practices, including meta tags, headers, and content optimization. Develop and execute off-page strategies to build quality backlinks.
4. Content Creation: Create high-quality, relevant, and engaging content for various digital platforms, including blogs, website pages, and social media channels. Researching Solar trends and news in various jurisdictions to ensure content delivery is up to date and accurate.
5. Content Optimization: Optimize existing content for SEO, ensuring it aligns with keyword strategies and meets search engine guidelines.
6. Social Media Management: Develop and execute social media strategies across platforms such as Facebook, Twitter, LinkedIn, and Instagram. Create and schedule engaging content, manage community interactions, and analyze performance metrics.
7. Audience Engagement: Foster a sense of community and engagement on social media platforms, responding to comments, messages, and facilitating conversations. With existing customers and manufacturers alongside target audiences for both.
8. Analytics and Reporting: Monitor and analyze website traffic, SEO performance, and social media metrics. Provide regular reports with insights and recommendations for improvement.
9. Stay Updated: Stay abreast of industry trends, algorithm updates, and emerging SEO and content marketing best practices.

Education/Experience

Qualifications:

1. Bachelor's degree in Marketing, Communications, or a related field (or equivalent work experience).
2. Proven experience as an SEO Specialist, Content Writer, and Social Media Manager.
3. In-depth knowledge of SEO best practices, search engine algorithms, and keyword research tools.
4. Exceptional writing and editing skills, with a portfolio of content creation and optimization.
5. Experience in managing social media channels, creating engaging content, and analyzing performance metrics.
6. Familiarity with social media management tools and analytics platforms.
7. Strong analytical and problem-solving skills.

Job tags

Salary