Social Media Marketing Specialist

Location

Durgapur | India

Job description

Company Description

DeliPat IT is a customer relationship management (CRM) solution provider based in Durgapur. Our consultative-driven approach helps clients achieve end-to-end expertise in CRM implementation, adoption, enhancement, and management services. Our mission is to deliver tailor-made CRM solutions to make businesses more customer-centric and efficient.

Role Description

• Create and execute comprehensive social media strategies to increase brand visibility and engagement.
• Stay updated on industry trends and platform changes to ensure the effectiveness of strategies.
• Generate high-quality, engaging content for various social media platforms.
• Curate relevant content from industry sources and user-generated content to enhance the brand's online presence.
• Build and maintain an active and engaged community on social media channels.
• Respond to comments, messages, and mentions in a timely and professional manner
• Monitor and analyze social media performance using analytics tools.
• Provide regular reports on key performance indicators (KPIs) and insights to track the success of campaigns.
• Plan and execute paid social media advertising campaigns to reach target audiences.
• Optimize ad performance based on analytics and user feedback.
• Work closely with the marketing team to align social media efforts with overall marketing objectives.
• Coordinate campaigns and promotions across different channels.
• Stay up-to-date with the latest trends and changes on social media platforms.
• Adjust strategies accordingly to maximize the impact of social media efforts.
• Monitor social media channels for brand mentions, industry trends, and competitor activities.
• Utilize social listening tools to gather insights and adapt strategies accordingly.
• Foster relationships with influencers, customers, and industry professionals to enhance the brand's credibility and reach.
• Handle negative comments and feedback diplomatically, addressing concerns and mitigating potential PR issues.
• Monitor social media channels for brand mentions, industry trends, and competitor activities.
• Utilize social listening tools to gather insights and adapt strategies accordingly.

Qualifications

• Proven experience in social media management and optimization.
• Familiarity with social media analytics tools.
• Strong written and verbal communication skills.
• Creative thinking and ability to generate engaging content.
• Knowledge of the latest trends and best practices in social media
• Minimum 1 year experience in Social media optimization is preferred

Job tags

Salary