Expert Solutions India
Location
Pune | India
Job description
Industry
Technology
Work Experience
2-4 years
City
Haveli
State/Province
Maharashtra
Zip/Postal Code
412307
About Smidnya Technologies:
Smidnya Technologies is a cutting-edge technology company specializing in track and trace solutions and vision systems. We are dedicated to helping businesses across various industries optimize their operations, enhance product quality, and ensure compliance through innovative technology solutions. Our mission is to empower our clients with the tools they need to achieve operational excellence and drive growth.
Job Description:
As a Marketing specialist at Smidnya Technologies, you will play a crucial role in promoting our advanced track and trace solutions and vision systems to a global audience. You will be responsible for developing and executing marketing strategies and campaigns that drive brand awareness, lead generation, and customer engagement. This role offers an exciting opportunity to work at the intersection of technology and marketing, leveraging your technical expertise to create compelling marketing content and initiatives.
Key Responsibilities:
Technical Content Creation: Collaborate with the product development and engineering teams to create technical marketing content, including whitepapers, case studies, product documentation, and video tutorials.
Market Research: Stay informed about industry trends, competitive landscapes, and customer needs to develop data-driven marketing strategies.
Digital Marketing: Develop and manage digital marketing campaigns, including SEO/SEM, email marketing, social media, and webinars, to generate leads and nurture customer relationships.
Product Positioning: Assist in defining and refining the positioning and messaging of Smidnya Technologies' track and trace solutions and vision systems.
Sales Enablement: Create sales collateral and tools to support the sales team, including presentations, product demonstrations, and sales scripts.
Trade Shows and Events: Plan and coordinate the company's participation in industry trade shows, conferences, and exhibitions.
Customer Engagement: Engage with existing and potential customers to gather feedback, understand their needs, and incorporate insights into marketing strategies.
Analytics and Reporting: Monitor and analyze the performance of marketing campaigns, using metrics and data to make informed adjustments and recommendations.
Collaboration: Work closely with cross-functional teams, including product management, sales, and engineering, to ensure alignment of marketing initiatives with company objectives.
Qualifications:
Bachelor's degree in marketing, engineering, or a related field (a technical background is a strong asset).
Proven experience in technical marketing or a related role in the technology industry.
Strong written and verbal communication skills, with the ability to explain complex technical concepts in a clear and understandable manner.
Proficiency in digital marketing tools and platforms, such as Google Analytics, SEO tools, and email marketing software.
Familiarity with track and trace solutions, vision systems, or similar technologies is a plus.
Excellent project management and organizational skills.
Creativity and a passion for innovation.
Ability to work independently and as part of a team.
Willingness to travel occasionally for trade shows and events.
Competitive salary and performance-based bonuses.
Opportunities for professional development and training.
A dynamic and collaborative work environment.
Exposure to cutting-edge technology solutions and a fast-growing industry.
If you are a motivated individual with a technical background and a passion for marketing, and you want to be part of a team that is shaping the future of track and trace solutions and vision systems, we encourage you to apply for the position of Marketing Engineer at Smidnya Technologies.
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