Research Strategy: Develop and implement a comprehensive consumer research strategy aligned with the organization's goals and objectives.
Research Planning: Collaborate with stakeholders to identify research objectives, define research questions, and determine the appropriate methodologies.
Data Collection: Oversee the design and execution of consumer surveys, focus groups, interviews, observational studies, and other research methods as needed.
Data Analysis: Lead the analysis of research data, employing statistical tools and methodologies to derive meaningful insights and trends.
Consumer Segmentation: Create and maintain consumer segmentation models to better understand different customer segments and their needs.
Competitor Analysis: Monitor and analyze competitor activities and market trends to identify opportunities and threats.
Report Generation: Prepare comprehensive research reports and presentations for senior management, highlighting key findings, trends, and actionable recommendations.
Cross-functional Collaboration: Collaborate with product development, marketing, sales, and customer service teams to integrate research findings into strategic decisions.
Budget Management: Manage the budget for consumer research projects, ensuring efficient resource allocation.
Vendor Management: If necessary, oversee relationships with external research agencies or vendors.
Ethical Compliance: Ensure that all consumer research activities adhere to ethical guidelines and regulations, especially when handling sensitive consumer data.
Continuous Improvement: Stay updated on industry best practices, emerging research techniques, and technology advancements to enhance research methodologies
Specific job skills required for this job :
Strong analytical and data interpretation skills.
Proficiency in statistical analysis tools and research software.
Excellent communication and presentation skills.
Leadership and team management abilities.
Strategic thinking and problem-solving skills.
Familiarity with ethical guidelines for research and data privacy regulations.
Industry-specific knowledge, depending on the organization's sector (e.g., consumer goods, technology, FMCG, Retail etc).
