PR Manager and Liaison Officer

Location

Mumbai | India

Job description

Minimum 2-3 years of experience in public relations, communications, or related field, preferably within the fashion or media industry.

Responsibilities :

• Develop and implement PR strategies to enhance brand visibility and reputation for FTV India.
• Cultivate and maintain relationships with online and print media outlets, content publishers, influencers, journalists, and industry partners to generate positive coverage and publicity.
• Manage media inquiries and interview requests, and prepare spokespersons and executives for media interactions.
• Write and distribute press releases, media kits, and other materials to communicate key messages and brand initiatives.
• Plan and coordinate press events, product launches, and promotional campaigns to maximize media exposure and engagement.
• Monitor media coverage and industry trends, and provide insights and recommendations to internal teams for proactive PR efforts.

Qualifications :

• Bachelors degree in public relations, communications, journalism, or related field.
• Proven track record of success in PR and media relations, with strong media contacts and relationships.
• Excellent writing and editing skills, with the ability to craft compelling narratives and pitches.
• Strong organizational and project management abilities, with the capacity to multitask and meet tight deadlines.
• Strategic thinking and problem-solving skills, with a proactive and collaborative approach to PR initiatives.
• Knowledge of the fashion and entertainment industry and current trends is a plus

Job tags

Salary