Salesforce Marketing Cloud Technical Architect
Location
Pune | India
Job description
Role : Technical Architect (SFMC)
Responsibilities:
- Design and architect scalable and robust solutions within Salesforce Marketing Cloud, with a specific emphasis on Interaction Studio.
- Collaborate with cross-functional teams to gather requirements and translate them into technical specifications.
- Follow best practices to create web templates, web and triggered campaigns in Personalization Studio according to business use cases. .
- Implementation of Einstein recipes to display content and product recommendations using Interaction Studio
- Creation and management of Sitemap to capture user interactions using Personalization studio.
- Creation of Email templates using content blocks / HTML and cloud pages using SSJS/AMPSCRIPT to tackle various business scenarios
- Analyze and segment audiences based on the business criteria using Automation Studio and advanced filtering using SQL
- Knowledge on components for personalization experiences which are Audience ETL, Catalog Objects, Categories and cross-experience segments.
- Design cross-experience segments to target users across multiple channels and experiences for unified and cohesive customer interactions.
- Implementation personalized customer journeys within Salesforce Interaction Studio to drive targeted, dynamic, relevant experience across digital channels.
- Utilize Interaction Studio to create customer segments based on behavioral data, demographics, and other relevant factors.
- Develop targeted marketing campaigns to engage specific customer segments and drive desired actions.
- Monitor and analyze customer interactions and campaign performance within Interaction Studio.
- Generate reports and insights to measure the success of personalized campaigns and recommend optimizations.
Perficient full-time employees receive complete and competitive benefits. We offer a collaborative work environment, competitive compensation, generous work/life opportunities and an outstanding benefits package that includes paid time off plus holidays. In addition, all colleagues are eligible for a number of rewards and recognition programs including learning & certification opportunities. Encouraging a healthy work/life balance and providing our colleagues great benefits are just part of what makes Perficient a great place to work.
More About Perficient
Perficient is the leading digital transformation consulting firm serving Global 2000 and enterprise customers throughout North America. With unparalleled information technology, management consulting and creative capabilities, Perficient and its Perficient Digital agency deliver vision, execution and value with outstanding digital experience, business optimization and industry solutions.
Our work enables clients to improve productivity and competitiveness; grow and strengthen relationships with customers, suppliers and partners; and reduce costs. Perficient's professionals serve clients from a network of offices across North America and offshore locations in India and China. Traded on the Nasdaq Global Select Market, Perficient is a member of the Russell 2000 index and the S&P SmallCap 600 index.
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