Setup and optimize Google and Facebook ad campaigns
Setup remarketing
Create ads, set costs, and optimize cost and bids
Plan, prepare, and execute strategy, including keyword research and search engine advertising
Write and test ad copy and launch new advertising programs
Optimize bids and keywords across multiple websites in line
Manage the ongoing campaign; design the budget, and execute campaigns successfully
Monitor Google Analytics, website traffic analysis, and take up new initiatives for website
Create performance reports with recommendations for improvements
Work directly with an account manager to optimize PPC campaigns
Manage and optimize existing PPC campaign components, including but not limited to ad copy, bid prices, cost per conversion, cost per click, keyword research, etc.
