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Market Research Analyst


Careerfit.ai


Location

Mumbai | India


Job description

Responsibilities:

Conduct comprehensive market research to gather and analyze data on industry trends consumer behavior and competitive intelligence.

Utilize various research methodologies including surveys interviews and data analysis tools.

Prepare detailed reports and presentations summarizing research findings and providing actionable insights.

Collaborate with crossfunctional teams to align research objectives with overall business strategies.

Stay updated on market dynamics emerging trends and changes in consumer preferences.

Assist in the development of marketing strategies and product positioning based on research insights.

Evaluate the effectiveness of marketing campaigns and provide recommendations for improvement.

Continuously explore new research techniques and tools to enhance data collection and analysis.

Requirements:

Possess a bachelors degree in marketing Business or a related field.

Accumulate a commendable 2 years of experience as a Market Research Analyst demonstrating proficiency and success.

Strong analytical skills with the ability to interpret complex data and draw meaningful conclusions.

Proficient in using research tools and methodologies including survey design and data analysis.

Excellent communication and presentation skills to convey research findings effectively.

Skills:

Market Research: Conduct comprehensive market research using various methodologies.

Data Analysis: Utilize analytical skills to interpret complex data and draw meaningful conclusions.

Report Preparation: Prepare detailed reports and presentations summarizing research findings.

Collaboration: Collaborate with crossfunctional teams to align research objectives with business strategies.

Trend Analysis: Stay updated on market dynamics emerging trends and changes in consumer preferences.

Marketing Strategy: Assist in the development of marketing strategies based on research insights.

Campaign Evaluation: Evaluate the effectiveness of marketing campaigns and provide improvement recommendations.

Continuous Learning: Continuously explore new research techniques and tools to enhance data collection and analysis.

Preferred:

Attainment of a masters degree in marketing Business or a related field showcasing advanced expertise.

Professional certification in market research or data analysis.

Experience in using advanced data analytics tools and predictive modeling.

Proven success in contributing to the development of successful marketing strategies.

Participation in industry conferences and ongoing professional development initiatives.


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