Graduate in any stream with excellent communication
Good Excel Skills
A successful applicant will have 4-7 years of proven experience in PPC & digital marketing, worked in target-oriented roles and exposure to working with international clients.
As the PPC Specialist, you will ensure the successful implementation globally across GUS brands. You will be responsible in encouraging and delivering growth across our brands.
The PPC Specialist will report to the PPC Manager.
Practical experience with PPC tools.
An understanding of PPC strategies and performance metrics would be advantageous.
Additional language skills that allow for a deeper understanding of the cultural contexts of our partners' markets would be appreciated.
Certifications or specialized training in digital marketing, PPC or related areas would be a plus.
Role Summary
Are you an experienced PPC specialist who's passionate about digital advertising, thrives on analytics, and is excited about the future of AI in marketing If so, we have a unique opportunity that could be your perfect next move.
As a PPC Specialist at GUS, you'll be on the frontline of our digital advertising efforts, executing effective PPC campaigns across platforms like Google Ads and Bing. Your responsibilities will encompass everything from detailed keyword research and audience targeting to bid management and performance analytics. We're looking for someone who can deliver real ROI and contribute innovative ideas to advance our PPC strategies.
We pride ourselves on staying ahead of the curve, and you'll be expected to leverage the latest AI tools and tech to enhance campaign performance and streamline workflows. You'll be part of a dynamic, forward-thinking team that values innovation and operational excellence, and you'll have the opportunity to shape the future of PPC advertising at GUS.
Key to the role will be analysing campaign results, interpreting data-driven insights to evaluate PPC effectiveness and providing detailed reports. You'll work closely with the PPC Manager, supporting them in building strong relationships with internal partners and vendors and planning future strategies.
We're looking for someone with a deep understanding of the regional market they'll be working in, with the ability to interpret consumer behaviour and navigate specific regulatory guidelines. This position will also offer you the chance to contribute to our positive team culture, always learning, innovating and adapting to the rapidly changing digital marketing landscape.
To excel in this role, you'll need at least 3 years' experience managing successful PPC campaigns and excellent project management skills. You should be a strong communicator, comfortable presenting ideas and collaborating with cross-functional teams. We're seeking someone who is data-driven, has a good understanding of regional markets and has proven to be proactive and forward-thinking.
Proficiency in PPC tools, platforms and analytics is a must, as is familiarity with project management tools and software. Experience with AI and automation tools for PPC will help you stand out. As well as English, language skills relevant to the region you'll be working in would be a plus.
KEY ACTIVITIES & RESPONSIBILITIES
The PPC Specialist Will Be Responsible for:
• Executing effective PPC advertising campaigns across various platforms including Google Ads, Bing, and others for their assigned region as defined by the strategy set by the PPC Manager.
• Handling all aspects of PPC campaign management, which include detailed keyword research, audience targeting, ad creation, bid management and performance analytics in collaboration with the PPC Managers and the brands themselves.
• Leveraging innovative tools, including the latest AI and other technological advancements, to enhance campaign performance, automate bidding strategies and streamline workflows. • Maintaining the regional PPC schedule under the guidance of the PPC Manager, ensuring all campaigns are error-free, optimized and adhere to brand guidelines.
• Analysing campaign results using data analytics and AI-driven insights to evaluate the effectiveness of PPC efforts, providing detailed reports and recommending strategies for improvement.
• Cultivating a culture of innovation and operational excellence, continually seeking advancements in PPC advertising and introducing forward-thinking ideas.
• Participating in continuous learning and development programs focusing on emerging trends in AI, search engine algorithms, data analytics and PPC strategies.
• Supporting the PPC Manager in building relationships with internal partners and vendors, employing effective communication strategies and collaborative tools.
• Contributing actively to a positive team culture that values continuous learning, innovation, and adaptability to rapidly changing digital marketing trends.
• Demonstrating a deep understanding of the regional market they work in, including consumer behaviour, popular search engines, and specific regulatory guidelines related to digital advertising in that region.
• Supporting the PPC Manager in planning the future of PPC advertising, offering insights about the tools, platforms, and technologies needed to remain competitive in the fast-evolving digital advertising landscape.
