Location
Delhi | India
Job description
Company Overview
Phailaav is a dynamic and innovative marking advertising and consulting services company. We are seeking a highly motivated and detail-oriented individual to join our team as a PPC (Pay-Per-Click) Intern. This internship provides an excellent opportunity to gain hands-on experience in digital marketing and contribute to the success of our online advertising campaigns.
Position Overview As a PPC Intern, you will work closely with our marketing team to support the planning, execution, and optimization of our pay-per-click advertising efforts. This role will expose you to various aspects of digital marketing, including keyword research, ad copywriting, campaign management, and data analysis.
Responsibilities - Keyword Research: Conduct thorough keyword research to identify relevant and high-performing keywords for our products/services.
- Ad Copywriting: Assist in creating compelling and effective ad copies that align with our brand messaging and drive engagement.
- Campaign Management: Support the setup and management of PPC campaigns across different platforms (Google Ads, Bing Ads, etc.), ensuring proper targeting and budget allocation.
- Monitoring and Analysis: Monitor campaign performance, analyze key metrics, and provide insights and recommendations for optimization.
- A/B Testing: Collaborate on A/B testing initiatives to identify the most effective ad creatives and strategies.
- Competitor Analysis: Conduct competitive analysis to identify trends and opportunities in the market, and recommend adjustments to our campaigns accordingly.
- Reporting: Generate regular reports on campaign performance and present findings to the marketing team, highlighting key trends and areas for improvement.
- Stay Updated: Stay informed about industry trends, updates in search engine algorithms, and emerging technologies in the PPC landscape.
Qualifications - Current enrollment in a relevant degree program (Marketing, Business, Communications, etc.) or recent graduate.
- Basic understanding of digital marketing principles, with a focus on PPC.
- Familiarity with Google Ads and/or other PPC platforms is a plus.
- Strong analytical skills and attention to detail.
- Excellent communication and teamwork skills.
- Proactive and self-motivated with a desire to learn and grow in the digital marketing field.
Benefits - Hands-on experience in a dynamic and collaborative work environment.
- Exposure to various aspects of digital marketing and advertising.
- Mentorship from experienced professionals in the industry.
- Potential for a full-time position based on performance and business needs.
If you are passionate about digital marketing, eager to learn, and ready to contribute to the success of our advertising efforts, we encourage you to apply for this exciting PPC Intern opportunity at Phailaav. Please submit your resume and a cover letter detailing your interest and qualifications for this role.
Skills: ppc,digital marketing,advertising,management
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