Email Marketing Specialist
Location
Bangalore | India
Job description
Job Description
Experience - 1 to 4 Years
Location - Bengaluru
Must have - experience in Developing and maintaining SQL and SSJS activities for customer segmentation, data manipulation and transfer
About The Role - Identify target audience and conduct email marketing campaigns by utilizing features in Salesforce Marketing Cloud.
- Create and upgrade our email templates, content blocks, landing pages and lead forms by using graphics, personalization, HTML & CSS formatting and advanced features such as AMP script, SSJS and Einstein.
- Develop and maintain SQL and SSJS activities for customer segmentation, data manipulation and transfer.
- Configure API calls and integration with Salesforce and 3rd party tools when needed
- Understand business daily work and serve as a primary point of contact for end-user support
- Conduct data reporting tasks for regular and ad-hoc marketing performance reports, also work closely with marketing data analytics team to improve EDM reports
- Trains end-users of the Salesforce Marketing Cloud and create guidelines as per our Salesforce Marketing Cloud strategy
- Plan, organize and execute testing with business teams and marketing teams.
Skills: saleforce,configure api,email marketing
Job tags
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