Marketing Manager

Location

Bangalore | India

Job description

Job Title: Marketing Manager

Location: Bangalore

Department: Marketing

Salary: ₹ 40-50k a month based on experience

Job Overview: We are seeking an experienced and dynamic Marketing Manager to oversee the marketing strategies for two of our prominent shoe retail brands: AMP, specializing in sports shoes, and Gordon & Bros, known for men's formal shoes. This role demands a blend of creativity, strategic planning, and leadership to drive brand growth and market share.

Key Responsibilities:

1. Brand Strategy Development: Develop and implement effective marketing strategies for both AMP and Gordon & Bros. Understand the unique selling points of each brand and create tailored marketing plans to target their respective audiences.

2. Campaign Management: Lead the planning, execution, and analysis of marketing campaigns across various channels including digital, social media, print, and in-store promotions. Ensure campaigns are innovative, engaging, and effectively communicate brand messages.

3. Market Research: Conduct and analyze market research to understand consumer trends, competitive landscape, and market opportunities. Use insights to inform marketing strategies and product development.

4. Digital Marketing: Lead digital marketing efforts, including SEO/SEM, email marketing, social media, and online advertising. Analyze web traffic metrics and optimize online campaigns based on performance data.

5. Budget Management: Oversee the marketing budget, ensuring effective allocation of resources across campaigns and initiatives. Monitor spend and ROI to maximize efficiency and impact.

6. Partnership and Collaboration: Work closely with other departments such as sales, product development, and customer service to ensure a cohesive brand experience. Build and maintain relationships with external partners and vendors.

7. Reporting and Analysis: Regularly report on marketing performance, providing insights and recommendations to senior management. Utilize data to refine and optimize marketing efforts.

8. Innovation and Continuous Improvement: Stay abreast of industry trends and emerging technologies. Continuously seek opportunities to innovate and improve the effectiveness of marketing strategies.

Qualifications:

o Bachelor's degree in Marketing, Business, or related field. Master's degree preferred.

o Minimum of 2 years of marketing experience, preferably in the retail or footwear industry.

o Proven track record in developing and executing successful marketing strategies.

o Strong leadership skills and experience managing a team.

o Excellent communication, presentation, and interpersonal skills.

o Proficient in digital marketing, including SEO, SEM, social media, and email marketing.

o Strong analytical skills and data-driven mindset.

o Creative thinker with an eye for design and detail.

Why Join Us This is a fantastic opportunity to contribute to the growth of two exciting shoe brands. You'll have the chance to work in a dynamic, creative environment with a passionate team, and directly impact the success and direction of our brands.

Application Process: To apply, please submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this role.

Gordon & AMP are equal opportunity employers committed to diversity and inclusion. We welcome applicants from all backgrounds.

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