The Craft Tank
Location
Mumbai | India
Job description
Role summary :
As a Social Media Executive, Your role will be, building and maintaining the company's online presence, increasing brand awareness, and engaging with customers. You will be expected to stay up-to-date with the latest social media trends and use this knowledge to create engaging content that resonates with our target audience. Additionally, you will be responsible for tracking and reporting on the performance of our social media campaigns, using data to inform future strategies. Overall, your goal will be to create a strong online presence for our company and drive engagement and growth across all social media platforms.
Job Responsibilities :
1. Manages all social media channels, campaigns, and team members to sustain an engaging audience experience and to increase audience satisfaction.
2. Researches and analyzes social media trends, including social media ad revenue and web visitor data, to improve social media presence and campaign efficacy.
3. Works with various company departments to promote the overall brand through social media channels.
4. Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages.
5. Manages social media team members, including copywriters and other content creators, by overseeing their work and offering guidance or direction.
6. Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
7. Monitors and develops reports on competitor activity within social media spaces.
8. Planning and monitoring the ongoing company presence on social
Skills required for social media marketing executive :
1. Excellent knowledge of research requirements for social media strategy.
2. Exceptional team management skills.
3. Outstanding brand awareness experience will be preferred.
4. Possess experience with social media platforms, knowledge of analytics tools, and excellent communication skills.
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