| Division | Marketing & DGIS |
| Org Keys |
| Function / Sub Function | Market Management |
| Role Title | Manager / Senior Manager - Content Marketing |
| Role Code |
| Reporting Structure | DGM - Head of Content |
| CA2 if any |
| Responsibility Level (Band) | C/D |
| Grade/Level: |
| Job responsibility | - Responsible for overall creation of product specific content end to end
- Be the custodian for content quality and raise the bar for external facing content for TTBS
- Directly contribute to creation of marketing assets like thought leadership articles, whitepapers, case studies, brochures, blogs, infographics, etc.
- Should be a natural writer with creative / story boarding skills and have an eye for detail
- Work with segment managers and product SMEs to create vertical focused content for website and for demand generation campaigns
- Oversee creation of content and creatives working with internal teams and external agencies and content partners
- Manage the content calendar end to end and ensure alignment with digital and campaign calendar
- Drive prospect and customer engagement by creating engaging & high quality content
- Ability to deliver under tight deadlines
|
| Span of control: |
| Key Customer | Product Managers, Campaign Managers, Segment Managers, Sales, etc. |
| Necessary | Preferred |
| Skills | Excellent verbal and written communications skills, Excellent Writer, Project Management Skills, Ability to deliver under tight deadlines |
| Qualification | Graduate - Journalism or Mass Comm | MBA |
| Overall Work Experience | 7+ years |
| Behavioural Attributes |
