Associate Director - Media Planning & Strategy (Digital)

Location

Mumbai | India

Job description

About Dentsu India:

Awarded the Oscars of the advertising world, The Cannes Global Agency of the Year 2022 (a first for India!) Dentsu international comprises five leadership brands - Carat, dentsu X, iProspect, Dentsu Creative and Merkle , each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated talented employees working together to reach the never before!

Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.

In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.

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Role Summary:

Brand : Dentsu Creative

Designation : Associate Director – Media Planning & Strategy (Digital)

Job Location : Mumbai

Years of experience : 6 to 9 years of experience in media planning and strategy, with a focus on digital media preferably from digital media, or digital agencies. (Please note that we are not considering candidates from other industries.)

Key Accountabilities:

Strategy Development:

• Develop comprehensive media strategies aligned with clients' objectives, target audience, and budget constraints.
• Stay updated with the latest trends, tools, and technologies in digital media to ensure the agency remains at the forefront of innovation.

Team Leadership & Management:

• Lead and mentor a team of media planners and media analysts.
• Foster a collaborative environment that encourages creativity, innovation, and professional growth.

Client Collaboration:

• Collaborate closely with clients to understand their business goals, target audience, and key messaging.
• Present media strategies and plans to clients, ensuring alignment with their objectives and expectations.

Campaign Execution & Optimization:

• Oversee the execution of media campaigns, ensuring they are delivered on time, within budget, and meet set KPIs.
• Monitor campaign performance, analyze data, and optimize strategies to maximize ROI.

Budget Management:

• Manage media budgets effectively, ensuring optimal allocation across various channels and campaigns.
• Provide regular budget updates and forecasts to clients and senior management.

Cross-Functional Collaboration:

• Work closely with other departments, including creative, account management, and analytics, to ensure integrated and cohesive campaigns.

Professional Skills:

• Bachelor's degree in Marketing, Advertising, Media, or related field; Master's degree preferred.
• Minimum of 6 years experience in media planning and strategy, with a focus on digital media.
• Proven track record of developing and implementing successful media campaigns.
• Strong leadership skills with the ability to inspire and motivate a team.
• Excellent communication and presentation skills.
• Proficiency in media planning tools, analytics platforms, and MS Office Suite.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

To apply, please complete the application process here and also send an updated copy of your CV to [HIDDEN TEXT] . Kindly mention the following details in your email to help us expedite the processing of your application.

Email Subject: Ref: LinkedIn – Associate Director – Media Planning & Strategy (Digital) role with Dentsu Creative, Mumbai

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Current company:

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Are you comfortable working from our office location (Mumbai):

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We thank you for sending us your profile & details for this role . If your profile gets shortlisted for roles with us, we look forward to a conversation with you to learn about more of what makes you awesome!

Working with us

By joining Dentsu Creative, you will be part of a creative network, delivering ideas that are brought alive in new ways. Along the way, you will team up with inspiring people worldwide and become part of a truly inclusive culture where everyone is given the opportunity to thrive and create the best work of their careers, always learning and always listening to shape ideas, create culture and change behaviour. By bringing together the capabilities, experience and relationships of our collective experts, the opportunities for personal growth and development are endless.

Our Values

We believe our work can only resonate in the modern world if the people behind it reflect the modern work. We can only be truly relevant when we create a truly inclusive culture where everyone can thrive. That means – we are tough on the work but gentle with each other. We lead with empathy and are always listening and always learning. We support each other, we cheer for each other, we win together. We celebrate difference as the only way to make the work that makes a difference.

Next Steps

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