Head of Performance Marketing - D2C Industry

Location

Delhi | India

Job description

Company Description

Epigroww Global is a global marketing firm that specializes in Marketing Consulting, Ecommerce Strategy, Performance Marketing, Go-to-Market Strategy, Product Launches, Content Marketing, Video Production, and Influencer Marketing. We partner with Ecommerce Brands to provide trusted advice and execution strategies to scale their businesses exponentially.

Role Description

This is a full-time on-site role for a Head of Performance Marketing in the D2C Industry located in New Delhi. The Head of Performance Marketing will be responsible for managing the day-to-day tasks associated with performance marketing and management, team leadership, web analytics, and utilizing analytical skills to drive growth and manage client relationships.

Qualifications

• Develop and execute end-to-end direct-to-consumer strategies to drive online sales and customer acquisition.
• Collaborate with cross-functional teams to ensure seamless D2C operations, including inventory management, order fulfillment, and customer service.
• Implement best practices in website management, user experience, and conversion rate optimization.
• Create and execute retention strategies to enhance customer lifetime value. Plan and implement weekly push campaigns on WhatsApp and SMS.
• Analyze customer data to identify trends, preferences, and opportunities for personalized communication and engagement.
• Conceptualize and execute targeted marketing campaigns to increase brand awareness and drive online traffic.
• Develop and execute ideas for offline events, coordinating with sales and operations teams for on-ground requirements.
• Collaborate with the creative team to develop compelling content, visuals, and messaging aligned with the brand's values and objectives.
• Utilize digital marketing channels, including email marketing, social media, and performance marketing, to achieve campaign goals.
• Collaborate with the tech team to ensure the daily functioning of the website. Update product details, run offers on upsell apps, and integrate affiliate apps if required
• Monitor key performance indicators (KPIs) to measure the success of D2C operations and marketing initiatives.
• Provide regular reports and insights to the leadership team, highlighting areas for improvement and optimization.
• Minimum 8 years of proven track record for delivering results in D2C space

Job tags

Salary